There are tons of email and drip campaign services out there that will give you design templates for your campaigns. However, if you know a bit of Photoshop, Paint, or other design software, you can skip that monthly charge and design your own! Below is the latest example of what I've put together in Photoshop.
Things to consider:
- Yes, this does require some basic design skills, but once you've made a template, you can use it for a variety of emails for a long time!
- Many of the template email services also offer custom designs so you can still get something that is designed uniquely for you, even if you're not a Photoshop guru.
- I find that these types of emails are much more eye catching and are read more often than plain text.
- You do not need to know HTML to create a professional looking drip campaign. While HTML does add another level of complexity, you can simple save a JPG and insert it into the body of your email.
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