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Media Sees What They Want to See

By
Real Estate Agent with RE/MAX Bryan-College Station TREC# 499368

Last spring a very nice reporter with the Wall Street Journal came to our little town to write a story.  Ahead of time he had asked if he could see some homes on the market.  "Absolutely" was my answer.  The agreed day and time arrived and I asked him what type of homes he wanted to see.  "Anything that's been sitting there for a while and you don't know why it's not selling" was his answer.  This took me aback, because I had just been in several situations where multiple bids were put on properties within a day or two of listing.  I told him that we had a robust market and that, by all accounts, it was on the rise.  I took him by homes that had been listed and went under contract very soon to show him how affordable they were and how well they were selling.

Later he met with another agent who showed him exactly what he wanted to see...in the form of 300K homes that had been on the market for quite a while.  For those of you that don't know our market the average listing price is hovering at around 150K.  Less than 5% of our homes on the MLS are priced at, or above, 300K.  Sales at this level in the preowned category have been less than stellar considering that the buyer, if facing no time constraints, could build as inexpensively and get just slightly less home.

He did quote me as saying that "I can just about guarantee" that our market will thrive, but the main focus was on the 5% of homes that are selling slowly, not the 95% that are selling well.

Posted by

Chris Tesch

RE/MAX Bryan-College Station

Marc Blasi
Palm Beach Gardens, FL

Chris-

The Media? Manipulating data?

I'm shocked!

I especially love it when thewy talk about ethics.

Nov 24, 2006 09:53 PM
Leigh Brown
Leigh Brown & Associates, RE/MAX Executive - Charlotte, NC
CEO, Dream Maker - Charlotte, NC
excellent reminder that the media only sees what they want to see...if it bleeds, it leads...
Nov 24, 2006 10:41 PM
Lenn Harley
Lenn Harley, Homefinders.com, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

Which is why I stopped talking to the media.  The write the story and then look for confirmation.  They only hear what they want to hear.

You don't need a tour to know why homes that have been sitting on the market aren't selling.  They are not priced for the market.

 

Nov 25, 2006 12:04 PM