I am often asked whether or not it is worth it to stage an empty home. As a professional designer and home stager, my answer, as well as my occupation, is based on my belief that buyers are much more likely to purchase a home that they can fall in love with... one that they walk through the door and say "Wow. I want to move in right now."
Of course, staging has its costs. And many people believe that buyers can more easily picture themselves in homes that are vacant. There is truth to this. No distractions. No decorating taste to disagree with.
However, consider what new construction builders already know when they create a model home.
EMPTY IS CONFUSING - Listing photos that are empty of furnishings give the buyer no sense of the scale in the room. In fact, the property below had no interior listing photos. They would have been a blizzard of white. One white empty room looked no different from the next empty white room.
ECHOES DO NOT ROMANCE THE BUYER - If you have ever walked into an empty home and heard your voice echo, you may think, wow it is big. But you don't get the warm, home and hearth feeling that makes you want to relax. You don't see the possibilities. You may feel overwhelmed by having to choose paint colors that may not work, or try and figure out if your furniture will fit if there is none in the room by which to judge.
BEFORE HOME STAGING

AFTER HOME STAGING

Click here for Before and After photos:
New Construction staged as a Model Home.
Lisa Kauffman Tharp
www.BostonHomeStaging.com
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