In today’s real estate market we are seeing agents get super crafty when it comes to generating open house traffic. Agents, like Shirley Cunico, make sure that nobody driving by misses the house. She says she doesn’t do this on every listing, but sometimes, especially small side streets, you have to bring attention to drivers from the main road. What does she do? Creates a buzz by having 25 or more balloons in the front yard during the open house...
Another RE/MAX agent schedules his open houses around the mass schedules at the local church. During the mass he puts flyers on the cars notifying people they can stop by his open house for coffee and donuts after the mass. The point here is that RE/MAX agents believe in being pro-active when it comes to doing open houses. Stacey Alcorn, owner of RE/MAX Prestige says “we teach our agents to be pro-active rather than reactive when it comes to open houses. It’s not about sticking an Open House sign on the front lawn and waiting for traffic. Agents must work on generating buzz and creating traffic the previous week in order to generate the best results.” Says Alcorn, “You never know who will end up buying that house so the more traffic, the better.” In fact, the market optimization team at RE/MAX Prestige studies nuances, like open house traffic, on a regular basis.
They look for patterns to figure out what type of business activities must agents do to generate the best results for their clients. For example, on a recent Facebook poll, RE/MAX Prestige asked agents, “Are sunny days or rainy days better for open house traffic?” Contrary to what you might think, the consensus was that sunny days make for better traffic. However, RE/MAX Top Agent Ned Mahoney said it best, “When the homes priced right, it doesn’t matter if it’s raining or beautiful out, people will come in droves to see the home.” Please share your comments and ideas on open house traffic. We appreciate your feedback!
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