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RE/MAX Agents and Owners share ideas....

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Education & Training with SendOutCards-Appreciation Marketing Expert

In today’s real estate market we are seeing agents get super crafty when it comes to generating open house traffic. Agents, like Shirley Cunico, make sure that nobody driving by misses the house.  She says she doesn’t do this on every listing, but sometimes, especially small side streets, you have to bring attention to drivers from the main road.  What does she do?  Creates a buzz by having 25 or more balloons in the front yard during the open house...

Another RE/MAX agent schedules his open houses around the mass schedules at the local church.  During the mass he puts flyers on the cars notifying people they can stop by his open house for coffee and donuts after the mass. The point here is that RE/MAX agents believe in being pro-active when it comes to doing open houses.  Stacey Alcorn, owner of RE/MAX Prestige says “we teach our agents to be pro-active rather than reactive when it comes to open houses.  It’s not about sticking an Open House sign on the front lawn and waiting for traffic.  Agents must work on generating buzz and creating traffic the previous week in order to generate the best results.”  Says Alcorn, “You never know who will end up buying that house so the more traffic, the better.”  In fact, the market optimization team at RE/MAX Prestige studies nuances, like open house traffic, on a regular basis. 

They look for patterns to figure out what type of business activities must agents do to generate the best results for their clients.  For example, on a recent Facebook poll, RE/MAX Prestige asked agents, “Are sunny days or rainy days better for open house traffic?”  Contrary to what you might think, the consensus was that sunny days make for better traffic.  However, RE/MAX Top Agent Ned Mahoney said it best, “When the homes priced right, it doesn’t matter if it’s raining or beautiful out, people will come in droves to see the home.”  Please share your comments and ideas on open house traffic.  We appreciate your feedback!

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Jay McHugh,

CRS, CBR, ABR, CDPE, 

Speaker and RainMaker

www.myrandomactsofcardness.com

617 699 7442

Jay@JayMcHugh.com

Follow me on Twitter:  https://twitter.com/jaymchugh

Comments (6)

Carla Harbert
www.LorainCountyHomeSales.com - Avon, OH
RE/MAX Omega: Lorain-Medina County Area

While many have decided that open houses are not productive - I believe it is all in attitude and what you put into it. I do realize that being alone at some open houses, opens us up as a possible target - so be careful on "what" homes you hold open, try not to be alone.

I put my open house signs out early, no later than Tuesday for a Saturday or Sunday Open House. I prepare and mail out Open House Announcements to the area as well. I still use the local paper for an ad announcing the home being open in Friday, Saturday, Sunday classifieds. I post the home being open on Realtor.com, my local mls, and on my personal website where I have been fortunate enough to have great traffic (http://www.LorainCountyHomeSales.com).

It's all what you put into it!

Apr 12, 2011 02:45 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Good morning, Jay....I blog about our open house events every thursday.....there are at least three of them every weekend and I make sure that they are #1 on a google search for those planning ahead for their visits.....

Apr 12, 2011 02:46 AM
Drick Ward Property Management / Broker Assoc
NEPTUNE REALTY - Virginia Beach, VA
"RealtorDrick" - Experienced Representation

Keeping the community in mind when you are scheduling things like this are always a big must if you want to be successful. Great info, keep putting great material like this out there.

Apr 12, 2011 03:22 AM
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Jay, these agents have some super ideas.  Being proactive is a must in today's market.

Apr 12, 2011 04:17 PM
Joseph D. Federico
MVP Realty - Naples, FL
Southwest Florida Homes with Joe Federico

Jay-Congrats on this being your 100th post here on Active Rain!

Apr 14, 2011 12:43 PM
Jay McHugh
SendOutCards-Appreciation Marketing Expert - Acton, MA
YOUR SendOutCard Mentor

 

thanks for all the great feedback...much appreciate it...

 

cheers....

Apr 15, 2011 10:48 PM