I am quite sure if you have been a Realtor in the business for any length of time you have run into this question.
The Question:
Jeff,
We loved your presentation and would love to have you handle our home sale. The three other agents we spoke to all told us they would do the listing for 5% total commission. All three knew of you and said you would not reduce your commission to match them. We really want to use you but will you cut your commission to 5% to match the others.
John and Mary
My Answer:
John and Mary,
I am a full service Realtor working for a full service company. The other agents all charge less and they should....they are limited service brokers who do not do all the marketing and services I do...based on that they charge less.
I guess my question to you is...if I go after fewer potential buyers with limited services...and your home stays on the market longer (which usually means you will get less for your home) was it worth saving 1%?
The reason why you would like to use me is because you likely feel I will be a better negotiator, will do a better job of marketing, and will work harder for you (I am a full time Realtor...this is not a second job...all my efforts will go to selling your home).
If you feel the 1% you will save will in the long run save you money...then that may be your best solution...I do not believe it is....and I would not be comfortable cutting my services to match the level of service and marketing my competition will do...just to get a listing.
Thanks for your time,
Jeffrey
The FYI:
The clients did choose me after taking one more shot at my commission...of course I said no.
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