Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
get others to join
This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
Curious as to what others in your profession think about a certain product or tool?
AR's community takes the time to leave honest and transparent reviews of their experiences
so you can be a bit wiser about your purchase.
Broken down by categories and subcategories for easy finds
Get an unfiltered look at what real users are saying
Leave a review yourself for others to benefit from
Add new products as you use them and gain points for doing so
ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
Watch short tutorials on updating your photo, inserting a hyperlink and much more
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Find answers to most FAQ's
Whatever it is you're into and wherever you are, AR surely has a group for you to join.
Brand, off the wall, specific subject matters…whatever it is you're looking for.
Each time you write a post you can syndicate your post to 5 groups.
And if by chance you don't find what you're looking for, start a new group today!
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Feel free to start your own group
Find some that are close to home and close to heart
Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
If you have an idea for a contest, just let us know
Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
Ask a question yourself to get help
These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
We're working in a time where indexable listings -those that are visible and crawlable and therefore able to be included in the search engine result pages - are becoming more commonplace. Because of this trend, it's valuable as a listing agent to recognize the importance of optimizing the content of your client's listings. I was recently looking an agent's detail page where the home was described using a lot of abbreviations and industry jargon and thought that she had done herself and the client a disservice by not writing a better description for a potential homebuyer and the search engines.
The number of bedrooms and other features were written using non spaced abbreviations all in CAPS MAKING IT DIFFICULT AND ANNOYING TO READ. Although search engines are very adept at interpreting words and values, the details were an ugly jumble. I thought perhaps this agent did not grasp the marketing potential that an indexable IDX presents or how using and IDX website technology that make listings visible to the search engines can bring Internet traffic...and therefore sales! Writing a thorough detail page will help you to maximize the potential that Internet exposure can bring.
You don't need to be an editorial genius to do this. A generous, thoughtful description can do the trick. It's not necessary to exaggerate features or misrepresent the home -pictures don't lie- just be inventive and highlight the good qualities...put your investor thinking cap on. Use keywords that you think will target an audience and keep in mind, with indexable listings, search engine users are your audience. If the property has seen better days, use keywords like fixer-upper, investment property or investors option. Is your listing well priced? Try keywords like affordable and bargain priced. If you're brave and your client wants to sell... cheap is a highly searched keyword in real estate for sale and it's all about promoting the home right?
If you're running with the privileged sect and are marketing a high end home, use keywords that offer the best opportunity to capture upscale buyers. If the home is on the beach, in the foothills or in a prestigious hi rise, name those views in spectacular detail! Yes, homebuyers really search using these kinds of keywords and I have the Google Analytics for thousands of websites to prove it to any skeptic. Is the pool more impressive than the norm? Describe it in detail, down to the imported Italian mosaic centerpiece. Top of the line appliances-you know you've got to list those...by brand name! Peel the home apart like an onion. The most unique search term that I've seen in search engine traffic analytics is a long tail phrase that included "brushed nickel faucets." This is the power of the long tail keyword optimization.
So, the big takeaway is to start thinking like a homebuyer instead of a real estate agent. Homebuyers search online using very specific terms because the online community has learned that generic searches get generic results and time is precious. Plus, people have an attention span of...what?
DPS is a database driven technology company that focuses on creating search engine visibility for real estate agents. This is a place to learn about SEO, long tail keyword optimization and emerging real estate technologies.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.