You Have To Go and Grab That Business!

Great post. I agree you have to spend money to make money. You just can't stop marketing because it's slow  you have to buget your money.

BLR,

I work 16 hrs a day to "make it happen"... Never depend on others to do your job..

I have to agree with you. In today's market, you definately need to set up a budget off every deal that comes in.

More Good points BLRGUY,

The teaser successes and expansions of the last few years, has effected not only some agents attitudes  to how they can get by    in this industry..... (i.e. BE INDUSTRIOUS or....) as well as clouded the public as to the value and worth of those well trained in this  profession.

Our educational system does a rather poor job of training for self-employment. Likewise in realty, sadly many 'newbies' are more informed of "potential" than the reality of what it'll likely COST, in $$$,HOURS, and dedicated persistence, and continued learning.

One way or another within the profession- that educational process must be condensed and fully explained!  Some brokers, other agents are more successful at 'sharing' than others... same with those willing to listen and apply..

Maybe much more such teaching / seminars  needs to be done...the true numbers required..

Some would argue such would run off 80% of their new recruits- well, last time I heard the stats as well as any casual observation shows,  isn't it that other Twenty percent doing virtually ALL of the Business?

Man, you're so right.  At times most of feel like a hamster running on a wheel wondering when it's going to happen then bang all of a sudden you're overwhelmed with business. 

I have actually INCREASED my marketing........

I pay MORE now for marketing than I did when the BOOM years were here....

Gotta do what ya gotta do....

=-)

You are spot on! If we wait for business to come to us, we will be in the free cheese line!

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cheese.... Free Cheese!...   Did we here somebody say FREE CHEESE!!!..

where's that line forming..?..      

 Why just a box of crackers and some Two Buck Chuck...

And we've got the Open House Refreshments covered!

( lol- Just as long as Blrguy  comes over  and remembers to bring with him  some "borrowed" foam cups and coffee from the StPete office!)

Is that enough "GO and GRAB that business" for you?

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BLR Guy,

Thanks for the great post! You are right that we have to work even harder and smarter especially with the current down market. Nothing happens until we take actions. Marketing is key to our success.

Dave

"I can't afford to advertise", words that make a marketing person want to cry! You're right BLR Guy, what people need to realize is that in a market like this there is opportunity. For the individuals who didn't prepare and can't survive, they leave behind their former clients in search of a company and professional who did. Now be the one they find!

And I'll add (&  blrguy will agree no doubt ) to make sure that marketing includes having  a strong presence on the web!

You've got to wonder how many are spending their dollars in the wrong way.  

Go and Grab that Business requires paying attention to where that business has shifted towards...(or away from).....