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Closing Gifts...What do you give?

By BLR Guy

Real Estate Broker/Owner with BLRGUY(Beach & Luxury Realty Inc)

October 03, 2007 12:17 AM

You are finally at the closing table...after all of that hard work!You are about to get your nice big fat closing check(Hopefully it is big and fat)What do you get your client(s) to thank them for their business?

I know some agents base their gift on the price of the property...others base it on how much they liked their client.

A nice bottle of wine is a great gift..but what if they don't drink?

Gift cards are always sensible.You can choose whatever denomination you want to give.Maybe it is a fancy restaurant?Maybe it is a home improvement card from the local hardware store?

One gift our company gives our customers is free cable hookup and first months free service from our local cable company for their television or their computer.Everyone uses this gift.

Quite a few agents nowadays take advantage of the Robb&Stuckey Gift certificates as well!

I had heard a local agent here would give a ham at closing because her last name was Hamm.I thought that was a terrific marketing idea!

Are there any other special types of closing gifts you give?

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Neal Bloom

Brokered by eXp Realty LLC - Weston, FL

Realtor CRS-Weston FL Real Estate

I usually give gift baskets of coffee and candy and sometimes other stuff. I used to give Tiffany key rings with a house attached to it. Booze is always good after a long closing:)

Oct 03, 2007 12:22 AM

Faith LaRosse

Springer Realty Group - Limerick, PA

Serving Berks, Chester & Montgomery Counties

Beautiful gift baskets, personalized with something that you know (because you've learned all about your client through the time you've spent with them!) they love...maybe a special tea, movie gift cards, chocolates...just be sure and personalize!

BLR Guy

BLRGUY(Beach & Luxury Realty Inc) - Saint Pete Beach, FL

Neal..I like the Tiffany key ring idea...that sounds pretty nice!

Oct 03, 2007 12:25 AM

Phylena..that is a great idea!Thanks for sharing that!

Oct 03, 2007 12:26 AM

MMMMMM Faith,I wish I had a closing with you:) I have noticed,those personalized cookie gift baskets have become popular.....and tasty too!

Oct 03, 2007 12:27 AM

Tricia Jumonville

Bradfield Properties - Georgetown, TX

Texas REALTOR , Agent With Horse Sense

I vary what I give according to what I've learned about the client over the course of the transaction. For example, recently I gave a couple of gift certificates to good local plant nurseries and a book on gardening for this area to someone who had relocated from a very different part of the country with very different soil and climate, because we had discussions during the house hunt about what kinds of berries and vegetables would grow well here and there was reminiscing about the landscape of the house he grew up in.

Another time it would be a gift certificate to a restaurant for a client that shares my delight in good food.

Another time, for a first time homeowner, a Homeowners Book as mentioned above, along with a list and schedule of maintenance items for their new home.

Oct 03, 2007 12:39 AM

Al Maxwell

Keller Williams - Marietta, GA

Real Estate Agent

I somtimes give Tiffany bowls. They are not as expensive as they look and usually the buyers put it in very prominent place, like the den or dining room. Food items are quickly forgotten.

Oct 03, 2007 12:47 AM

Kelly McDonald

Lagrange, KY

What about a membership to the Zoo if they have children, or to a museum, or amusement park. Or, you could do a "gift of the month" club subscription - they have all kinds - wine clubs, flower clubs, bar-b-que sauce clubs, anything you can think of just about. And then every month, when they get your gift, they'll be thinking about you :)

Oct 03, 2007 12:52 AM

Tricia,that is a nice idea too..thanks for sharing!

Oct 03, 2007 01:06 AM

Hey Al...That is a really nice gift!That would not be forgotten!

Oct 03, 2007 01:07 AM

I like that idea Kelly...we have Disney and Busch gardens nearby!

The product of the month club is nice as well...keeps you on their minds monthly!

Oct 03, 2007 01:08 AM

Danny Thornton

R & D Art - Knoxville, TN

WordPress Guru

I know when I was in florida our big thing was to give a gift basket, but a realtor turned me onto a meals on wheels and we started giving away a weeks worth of meals.

Oct 03, 2007 03:54 AM

Hey Danny...that is a pretty good idea!I know I wouldnt mind a weeks worth of meals;)

Oct 03, 2007 04:07 AM

blreast therealty4u

Beach and Luxury Realty, Inc. - New Smyrna Beach, FL

it would be interesting with our current cycle of business , how many of you are increasing or decreasing the value of your closings gift?

Are agents trying to cut back expense (like some are unfortuately doing in marketing too) across the board?

Or has reduced volume, increased the value of a client- dedicated agent's acknowledgement after the closing? with more agents wanting to show that appreciation in a tangible way...

OF COURSE, those that do are likely still seeing the closing table- so the % doing nicer gifts is likely on the way UP!

Oct 03, 2007 05:56 AM

Cris Burlew

Beach & Luxury Realty, Inc. - Saint Pete Beach, FL

Broker ~ St Pete Beach FL Real Estate

Well, as you know, we've done the wine, champagne, Home Depot cards and restaurant gift certificates. I like some of these other ideas.

Oct 03, 2007 01:46 PM

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