Many of the agents that we speak to everyday know the importance of having a strong social networking presence. Much of marketing has gone virtual, and having active Facebook and Twitter accounts is important to expanding your presence in your community and building your brand. The problem is this: most agents don’t have the time it takes to create and execute a successful social media marketing campaign. Think about it: you have to have the time to build your Facebook page and Twitter account, find a list of quality resources to use for your posts, and then take the time each day to post, interact with your fans and followers, and seek out interactions with local businesses and potential clients on your social networking sites. With all of the work that you already have to do, who has time to do that? This is where hiring a virtual assistant company comes in handy-we can do all of this for you! Here are just some of the things that we do in order to make sure that you have a successful social networking presence, and the best part is, you don’t have to do a thing! You can just leave it all to us.
We come up with a strategy that is specific to your needs. Our marketing team takes the time to find out your geographic area, niche, and target market, and we create a strategy that is specific to you. We specifically outline our goals and methods that we use when building your social networking presence, and we even lay out a set timeline that shows what we do and in what time frame we create your pages, post, and start interacting with your fans. The strategy that we come up with explains exactly what you can expect, so there are no surprises!
We brainstorm a title for your Facebook page and a username for your Twitter account. This might not seem terribly important, but it’s key to have a title that is not only creative and eye-catching, but also good for the Facebook and Twitter search feature. When someone searches for real estate in your area on Facebook and Twitter, they’re not going to search for your name specifically. They’re going to search your geographic area. We brainstorm titles and usernames that incorporate everything-your branding, geographic area, and niche-so that it’s both catchy and optimal for a search.
We create your Facebook page and Twitter account. Once you approve a name, we go about setting up your Facebook page and Twitter account. That’s right, you don’t have to do this yourself! We add the photo, fill out the appropriate information, and make sure that all of your website, blog, and social networking links are visible on all profiles. We also set up all appropriate social networking feeds for you. We can feed your listings to your profile, create a blog tab for your page where your fans can view all of your blog posts, and, using our creative writing skills, we start posting content on the wall for you. We essentially construct your whole page for you without you having to do a thing. The first time you see your page, it will be a finished product!
Once that’s done, we post for you every day. Here at RealSupport, we’re very organized. We create a social networking sheet for each of our clients that outlines their preferences, goals, preferred voice, and geographic area. We also compile a list of websites and resources that we can use for your wall posts and tweets. On top of that, we draft a list of generic tweets and wall posts that we can use to frequently drive traffic to your website, blog, and other social networking sites. With all of this ready to go, we start to post for you every day. We use our creative writing skills and pre-made list of resources for your wall posts, meaning that you don’t have to do any of the research! We find what to post, draft the post so it sounds upbeat and friendly, and then we post it for you. We update both your Facebook and Twitter daily, so you don’t have to worry about your sites being unpopulated. We keep track of what’s happening in your community and share it with your fans, making you out to be a top community resource for your fan base. We have our list of generic real estate resources, too, so we have buyer and seller tips interspersed amongst the community posts. At this stage, you have an active Facebook page and Twitter account without having to have sat in front of your computer once.
We build your fan base by creating Facebook ad campaigns, email blasts, and promotions. Getting a strong fan base on Facebook takes time, and at first, it’s not easy. When you hire a virtual assistant company to do this, you eliminate all the time and effort it takes to build a Facebook fan base. Our marketing team can create an email blast and send it out to your database informing them of your Facebook and Twitter accounts and the benefits surrounding becoming a fan. We’ve also brainstormed a list of creative marketing promotions and contests that we can use to get people to become a fan of your page. Our creative writers and awesome graphic designers have also got what it takes to create an eye-catching Facebook ad. These pay-per-click ads are very effective, and they’re key to building your fan base. All of these initiatives build your fans base quickly, which gets your name out to other Facebook and Twitter users in your community even faster. You can have 100 fans without having to have sent a single email or fan request once. We want to take the time to build your fan base, so you don’t have to!
We will gladly interact with your fans and seek out local businesses and leads for you on Facebook! If you don’t have time to log on to Facebook every day, you could easily miss a comment on your Facebook page, a question one of your fans has for you, or the opportunity to interact with local businesses. That’s where we come in. As part of your daily maintenance, we actively seek out local businesses, schools, and non-profit organizations in your community that you could potentially interact with. We also respond to fan comments for you, and if there’s a question we can’t answer, we notify you immediately so you can tell us how to answer it for you. We keep an eye out for potential leads on your Facebook page. If someone frequently interacts with you on Facebook and seems interested in moving to the area, we will notify you right away! Essentially, any of the time that you would spend on Facebook connecting with your community, interacting with Facebook fans, and getting leads is taken care of by us. The stress of keeping up with your Facebook activity won’t be added to your already full plate. Instead, we’ll take it on for you.
The thing about social networking that seems so daunting to most agents is the time you need to invest in both creating and maintaining your pages. With everything else you have going on, it’s easy to forget to respond to a Facebook fan or go for a week without posting. The key to a successful social media campaign, however, is interaction, so it’s important to do all of those things every day. In order to keep your fan base engaged, you need to interact with them and keep them interested in your content. That’s where hiring a virtual assistant company comes in handy. We take care of all of this for you, so you can build a successful social media campaign without having to do a thing. Just leave it all to us, and we’ll take care of building your online presence for you.
Make it a great day!
Social Media Specialist.