How is Dressing for the Day Like Marketing Your Business?
Hmmm... The day starts, and I'm standing in front of my closet, figuring out what to wear for the day. The things that influence my decision? First, the time of year, since in the Northeast, it can very, very cold and very, very hot - and everything in between.
Second, the type of weather forecast for the day - dry and sunny, warm to hot, or will it be raining - a mild drizzle or a teeming downpour? And what will the temperature be - and how will it vary during the time I'm out and about?
Third, there's the agenda for the day. Will I need to be ready to give a presentation? Or will I be helping clients with downsizing tasks - usually a pretty grimy business.
And then there's another strategy I put in place. I try to steer away from wearing the same things again and again, since I have a pretty good selection of clothing suitable to a variety of business occasions. At least once every week, I look in my closet and reach for a pair of pants or a skirt I haven't worn in a while, and then put together an outfit with as many other items that haven't seen the light of day as possible.
One interesting outcome of this is that I feel as though I have new clothes. Another is that it makes me think a little more creatively.
So, how is dressing for the day like marketing your business? You take lots of things into consideration - market conditions, the particular niche you're marketing to, which may be one of several, any particular type of client you may be seeking.
Then, in addition to pulling out the couple of standard marketing strategies you use regularly, you can look at some that have been "shoved to the back of the closet" for a while. Shake them out, see what might work together, and bring some fresh creativity to your marketing efforts.
If you have trouble figuring out what some of these might be, take a stroll through the vast walk-in closet within ActiveRain. Marketing creativity and new mixes and uses abound here.
No need to wear that same old outfit yet again.
Photo credit:
Rubbermaid Closet
How is Dressing for the Day Like Marketing Your Business?
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