Guys, I Need Your Expert Opinion. Help Me Out Here

This post is about picking (or changing) the name of the company. So many of us face it at least once, when we go independent and are forming the company. How do you pick the best name for your company. What elements are a must? How specific it should be? I am about doing just that and I am lost.

We are revamping some of our internet marketing. As part of it, we are shifting to a new domain: MyDaytonaCondo.com. This will be our main, with pages for those condos that we will be covering. Here's the sample of one page  www.daytonacondos-marinagrande.com. It is still missing some of the stuff, including photos, but we are getting there with the help of Inna & Jon (thanks, guys).

When we registered as FunCoast Realty years ago, we did it because our new area code (386) was chosen for FUN, so there was some symbolism, but besides few locals, nobody remembers it, and what good is the name, when you have to explain what it means?

Our core business are condos and condo-hotels, which are still condos. So, we started thinking about changing the name of the company before we start really working the Internet. And making it clearly a condo name looked enticing.

After mulling through a bunch of names with condo and Daytona, I thought that having the same name as the domain could be a great idea. My Daytona Condo, LLC..

Happy that we found such a great name, I called Inna. Well, she did not share my enthusiasm, to put it mildly. She thinks that MyDaytonaCondo.com is good as domain, but a company named My Daytona Condo, LLC is terrible. I do not see it this way.

She does not like «My» there. I guess Daytona Condos, LLC sounds better to Inna. Yes, it is more neutral, but to me it is a castrated version of a more personal «My Daytona Condo, LLC». «My» to me makes a personal connection, and that's why I like it.

The concern that people would be confused with what we do does not bother me that much. We will have a second line: Sales and Rentals or something to that affect. And I am absolutely not afraid of losing some potential customers who would not be able to figure it out, I would be happy to lose them, actually.

I do not believe that I can really be losing customers because of the name even if I call the company «White Goose in Blue Waters», as this is not how people find businesses.

Take ActiveRain for example. The name does not have a clear indication of what it does, and still people are able to figure it out. Would «Social network for real estate professionals» be more descriptive? Sure. But how freaking boring that sounds. I love Active Rain... and I love My Daytona Condo.

So, after calling Inna 3 times about it, and getting her upset 3 times, she suggested that we seek your input. And who else can I really turn to in this situation? Whose opinion is more valuable?

What say you?

P.S. Leaving our "old" name is not the best option. We always get confused either with Sun Coast, or Palm Coast.