Special offer

RE/MAX Executive Realty Franklin MA- Lorraine Kuney quoted in Inman News

By
Real Estate Broker/Owner

logoRE/MAX Executive Realty Franklin MA- Lorraine Kuney quoted in Inman News

"Is the market calling upon real estate broker-owners to review how they train their agents to prospect for listings and find better-qualified prospects?   ...  Namely, a niche ...

Realtor Lorraine Kuney of Re/Max Executive Realty in Franklin, Mass., figured it out a long time ago with her team leader, Barbara Todaro. Their emphasis on new homes led them to represent builders in their area. But they never lost sight of their bread and butter: listings.

"We market to new-home buyers exclusively, because we are, first and foremost, resale listing agents. Not everyone can afford to buy new. We are the first to meet most mid- to high-end buyers, and most have homes to sell," Kuney said.

"Many pay cash or carry low mortgages and purchased their homes long ago," Kuney said, "and many purchase resales instead of new construction."

If you have production builders in your market you may be even more fortunate, as you may have more new buyers coming into the market.

"Many new-home prospects turn to resales, if they find new-home prices too high. They start high, then with the help of resale inventory find the right price for their budget," Kuney said. "This approach has worked for our team for years."

Excerpted from On the Job Training for Newbie Agents by David Fletcher  4/13/2011

Comments (0)