Picking Your REALTOR®, Selling Your Home Isn't Like "Cheers"!
It's the spring selling season here in the Warren County area. Homes are flying into the MLS, all that pent up waiting through the winter released, THIS year we're going to sell!!
And now Mr. & Mrs. Seller you're making an important decision about which REALTOR® agent or team is going to market your home. Now there are many varied criteria you should use for the process, but let's throw out one that you SHOULDN'T use: How well known the agent is!
This isn't like the TV show where everyone knowing your name matters. Oh don't get us wrong, it helps the AGENT big time to have everyone know his or her name! But you as the seller? Not so much, UNLESS that agent has a full scale, hard core marketing plan and systems in place to make it work for YOU. If not, then all you have is an entry in the MLS and a bragging point with your friends that you're listed with Joe Superagent and you're one of his 143 listings! Now if they've got the marketing plan and systems in place and that's who you want, HIRE THEM! We're cool with that! Just DON'T hire them strictly for their name without considering alternatives!
The buyers, they're like Rhett Butler and frankly don't give a rat's patootie WHO your agent is. They're busy negotiating the maze of ALL the existing inventory and they'll never search for homes by "agent name". They come to YOUR home because it fits their needs, PERIOD. They don't care about the agent, they don't care about the brokerage, they care about your home as a PRODUCT that fits them and they're needs, and that's why the marketing and attention to detail are so vital.
So when you're screening for your next REALTOR®, don't be blinded by the name. Ask the questions, HOW are you going to make the buyers want MY home over all the others? We're ready to answer that question, just give us a call to set up an appointment!
Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz
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