Here are a few more guidelines for designing the marketing campaign that brings you the most for least - that turns you into a Mad Moneymaking Marketer.
1. There are dozens upon dozens of marketing strategies. Choose only those that you look forward to trying out. Contrary to popular opinion, you are not superman or super woman. Don't attempt too much (or too little), and don't plan on doing something that you know you won't do. Remember and acknowledge your pain threshold. If you are absolutely, positively, afraid to speak in front of groups - well, don't plan on public speaking. You won't do it - you'll have sabotaged your success. Don't be a martyr. There are plenty of workable methods in here which will suit your personality and talents. I guarantee it.
2. Never rely on only one strategy at a time. In other words - don't be lazy. Besides - circumstances, situations, economics, etc., etc., all have a way of changing. What works great today may not necessarily work tomorrow. Think about it. If you put all of your eggs in one basket, what happens if you drop the basket?
3. Decide which is more valuable to you: Time or Money. Generally speaking, the more of your time a marketing activity requires, the less money (out of pocket expense) it costs you, and vice versa.
4. Use complementary strategies whenever possible. This will create a synergy that can propel your results to astronomical heights.
5. Model the methods the top producers are using in and around your area. Why reinvent the wheel? If it works for them and is compatible with your personality and talents - it will work for you. Also, in researching the methods of the top producers, you will find great big gaping holes which YOU can fill.
Keep in mind, however, that most of the top producers, unless they are using a number of other secret strategies, are top producers because they have been in the business forever and have built up a rather large following over time. Most of their business is referral business. That's great - but not immediately available to the beginner or the relatively new agent. Keep that in mind - most of your immediate business will have to be generated business.
6. Design your marketing campaign in small bites. Weekly. Monthly. Review your results. Keep what's working and abandon the rest - keep in mind, however, some strategies take longer to see results than others. Still, keep abreast of what's happening. Don't just assume anything.
7. If you are relatively new to the industry, the ideal combination for you is to choose a couple of short-term result-oriented strategies and a couple long-term strategies and implement them simultaneously. This will help decrease the possibility of running out of money and/or patience before you before to reap the rewards and causing burn out.
Now instead of getting up every morning, checking the floor-time schedule, sitting in the office, shuffling papers and hoping someone will show up, you have created a Marketing Campaign, a systematic course of aggressive activities designed for the purpose of getting business to come to you on a continuous basis.
Will it work as planned?
That's the purpose of measurement. If it's NOT...revise the PLAN until you discover what IS working. You have designed your future. Simple. Easy. Powerful.
Make it a Prosperous Day!
Ways to consistently market to the right target market (and what that target market is) so that you have a long list of homebuyers waiting to buy your homes, click here.. http://tinyurl.com/37olep
Luis Echevarria - Title & Escrow Consultant - LEchevarria@ATC-CA.com
This material is for information purposes only. Alliance Title Company assumes no legal responsibility for any use or misuse of the information.
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