
(Letter to old, dear friends/family)
Dear Bob and Bobbi,
It was great, just great, talking with you on the phone the other day. I can't get over how big little Bobbette sounds. Wasn't it just yesterday that we were all double dating down on the Boardwalk?
Man, time goes so fast, doesn't it?
Well, guys and gals, I want to run an idea past you and get your opinion. No big deal, just a new program I'd like to start implementing as part of my real estate business (which is going just great by the way, thanks for asking!). Anyway, one of my biggest challenges is marketing for new customers - you know, someone looking to buy or sell a house. Misty and I figured that it costs us around $100 or so to "find" a new customer - be it through newspaper ad or whatever. Yeah, no kidding - a $100! Can you believe it? Not that I'm complaining or anything. Oh no, no whining here.
Anyway, what we're looking to do is offer YOU and YOURS a portion of this money if you can help us to reduce our costs. We call it our Reward for Referrals program. It works like this:
For every referral you send our way that becomes a buying or listing customer of mine, you will receive your choice of the following rewards:
An all expense-paid trip to the Bahamas for 4 days and 5 nights (Ha! Just kidding!!)
A $50 cash-in-your-pants "thank you."
A $50 rebate to the person you referred.
A $50 dollar donation to your favorite charity.
A $50 gift certificate from any mall.
So, keep us in mind, will you. Not so much for the reward, but because we're friends and you know that I will do the best possible job for anyone you send my way.
Here's lookin' at ya -
REFERRAL FORM
Please make it easy on me, will you? If you use this form when sending referrals my way, I can more readily keep track of your referrals and provide them the professional service you're counting on. Besides, I else will I know who to send the "Reward" to? Thank again, and feel free to call me if you have any questions or concerns...or maybe just to chit-chat!
Your Name:____________________________________________________
Address:______________________________________________________
City:________________________________State:_____Zip:_____________
Home Phone:_________________Work Phone:_______________________
Please initial:
__________ Yes, we are 100% comfortable in using our name when you contact our referral. We've told them all about you and your wonderful service. They are anxiously awaiting your call!
__________ Yes, we are 100% comfortable with you using our name when you call, however, we haven't had the chance to really tell with them about you.
__________ No, please don't use our name when you call. Thanks.
Referral's Name:_________________________________________________
Address:________________________________________________________
City:_____________________________________State:_____Zip:__________
Home Phone:____________________Work Phone:______________________
Referral's Name:_________________________________________________
Address:________________________________________________________
City:_____________________________________State:_____Zip:__________
Home Phone:____________________Work Phone:_________________________
************************************************************
Testimonials will lend instant credibility to your services. Use them!
Make it a prosperous Day!
Luis Echevarria - Title & Escrow Consultant - (866) 606-0533
Have a transaction to open? We handle National Escrow & Title! Specify Luis Echevarria and Alliance Title! And thanks for your support! EMAIL ME YOUR ORDER AT: openorders@luisechevarria.com
This material is for information purposes only. Alliance Title Company assumes no legal responsibility for any use or misuse of the information.

Very upbeat and casual. I like it! I emailed it to myself to see if theres a way that I can use it.
Thanks,
S