What does it mean to work from a virtual office?
It means harnessing the resources available via technology and the Internet to conduct a fully functional and thriving business from anywhere at any time! Instead of an office, a desk, and a leather chair, all you need is cell phone, a laptop and a mobile broadband card.
Many agents ask during our initial phone call, “Evan, where is your office”? I am careful when I answer. If I say, “I am in Burlington,” the agent's immediate reaction may be, "that's too far away," or "that's not a convenient location for me."
In fact, our office is in Burlington; that is, our mail is delivered to Burlington, but I work from a virtual office. That means I am mobile. I am ready to plug in wherever I happen to be. I have access to all my files, contracts, agent docs, buyer and seller leads in a database housed online in a very dynamic paperless pipeline system. If I am on a public computer, my laptop, my iPhone or iPad, I can work with full access to any resource I might need. THAT IS VIRTUAL, and at RRG, we will assist you in becoming virtual, too.
"But Evan, won't I need an office to meet with a client?" It's a new world, old friend. Make that meeting happen at DD or Starbucks or Panera Bread. Look around. Everybody's doing it. And your client will feel more relaxed in a social environment. Do you think anybody misses an unnecessary drive to a stuffy office and the offer of a cup of day-old coffee?
Another definition of a "virtual office" is a computer program that allows agents to meet on-line to confer, share, learn, and enrich. Others do this, by the way, and it is very cool. But the real significance of a “virtual office” is the capability to meet with anyone, to work from anywhere, anytime, seamlessly, which is how we do it at the Russell Realty Group.
So, our business model is quite simple: no office costs, higher splits, more freedom to accompany agents on appointments, the ability to work in the field and meet agents throughout Greater Boston in a place that is convenient for everyone, not just the broker. The Russell Realty Groupis designed around YOU!
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