Every agent wants it. Whether it’s walking into a local restaurant and having people recognize you as “the” real estate agent in town, gaining new fans on your social media sites every day, having your phone ring off the hook with new leads or requests to be a guest speaker at a real estate conference; recognition and success go hand in hand.
Yet we all know this type of buzz about you and your business will not just happen overnight. It won’t even necessarily happen if you’re simply a great agent! Your selling record may far exceed your area competition and you may be able to assist first time home buyers with an efficient home purchase, but if no one knows; it won’t help you gain any new business.
So how do you create a local buzz about you and your real estate business? How can you pull ahead of the competition and be seen as a great real estate resource in your community? Below are five simple and cost-effective ways to jump start the buzz and put you on the path to real estate celebrity status!
1. Network- Opportunities for networking are all around you. Begin with building your support system with family and friends and express your desire to grow your business. They’ll be the first to jump on board and will want to talk about your services at any chance they get! Most cities have networking events that you’ll want to be sure to attend. These are ideal for making those professional connections which can be invaluable for recommendations.
2. Have Fun- Everyone loves a great contest and starting one that you can advertise on your website, Facebook, Twitter and blog is a great way to draw attention. Whether it’s real estate related or not, prizes like a free dinner or a night at a hotel is something that alot of people would want a chance to win. Have them enter on your Facebook page to gain new fans!
3. Socialize- Making sure your social media sites are enhanced and being posted to on a regular basis is a given in today’s marketing endeavors. Interacting with comments and people who are your fans will help your buzz gain even more momentum.
4. Reward- Giving your clients a gift after a successful home sale or as a house warming present for their new home will go a long way. It’s a way of rewarding their loyalty! It may seem small, but these little touches will stick in their mind and you can bet they’ll be calling you for their next real estate transaction!
5. Publicize- You can publicize you and your business without spending a dime! Look for opportunities to submit press releases about recent awards, designations you’ve received or community events or charities in which you’re involved. Local papers are always looking to highlight people in the community who are doing great things for the area. You can also let local newspapers that you’d love to be a real estate resource. You never know when an opportunity for an interview might come up!
These five tips should get you started on the path to creating a great buzz around you and your real estate services! I hope you can utilize a few, or all, of these tips! If you’re already doing something that’s working for you; let us know!
If you have any questions about these or about real estate marketing and what we can do for you, feel free to contact us today! We’re here to lighten your work load and help you build a successful real estate business! Let us help you create the buzz you deserve!
Allie Coyle
Marketing & Copywriting Coordinator
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