Happy Earth Day - Green Marketing with QR Codes

Services for Real Estate Pros with D3 Interactive Marketing

Today is Earth Day.  The day that all of us roll out our spin on how our product is green and pat ourselves on the back for a job well done in our "green initiative".  Most of the time it is just spin, but my article is the real deal.  Why?  Well of course because I wrote it.

This week, I have covered the QR Code debate quite in detail, so it is fitting that we give the Green Thumb to QR Codes.  Here are some green ideas:

  1. Eliminate the Property Flyer Box - By placing the QR Code on your sign rider or sign, you have a digital version of your property information sheet that won't blow away ore require us to cut down trees.  Market yourself as the Green Realtor.
  2. Smaller Postcards = Less Waste - Instead of sending out a letter or large flyer, use a standard postcard with a QR code on it and the tag, "Scan to find the home of your dreams" or something like that.  Smaller postcards are cheaper to produce use less petroleum based inks, less paper products and less gas for the mailman to deliver. (2 drops of gas per postcard can really add up)
  3. Smaller Ads in Magazines - You can share unlimited information in a small space with QR Codes.  So instead of that 2 page spread, you can shrink to a 1 page design.
  4. Birds and Bunnies Love QR Codes - While humans are rapidly adopting QR Codes, Birds and Bunnies are adopting them at an amazing pace.  Marketers aren't sure what to do with this data since neither Birds nor Bunnies have pockets so they really don't buy very much.  Marketers think that it has something to do with their keen understanding of social networks as birds have been flocking and bunnies reproducing for generations.
  5. Chuck Norris' Beard Likes QR Codes - This really has nothing to do with the environment and everything to self preservation.  If you tick of Chuck Norris' beard, chances are it will tell his feet to kick your butt.
  6. QR Codes are one of Oprah's favorite things - The only thing worse than ticking off Chuck Norris is upsetting Oprah.  So just use the QR Codes for all of our own safety.
  7. There are no pollutants generated in the manufacturing of QR Codes - Producing QR Codes are sustainable, clean production process.  All you do is point and click.  No harmful pollutants are released during the clicking process.
  8. QR Codes are made of 100% recycled material - Pixels are cheap to produce AND you can reuse them over and over again.

I should note there are absolutely no statistics to back up any of these claims.  Well except for the Chuck Norris and Oprah things, those are definitely real.

Have fun and Happy Earth Day.


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Mitch Gover
BidOnRealty.com - Orlando, FL

How 'bout a non-compensated endorsement from Chuck Norris?

Apr 22, 2011 02:51 AM #1
Torgie Madison
Quicksilver Real Estate Solutions, LLC - Portland, OR
Websites and Contact Management

Lol, I never really though about it that way, but pixels ARE recyclable! I know I always reuse mine!!

Apr 22, 2011 01:09 PM #2
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