Maybe it's always been this way. Who's to say?
It's reasonable to assume that most home sellers pick their Favorite Agent to list their home.
Wouldn't you agree?
But here's where the twist comes.
Between the seller and his agent, a listing price is chosen.
And if the Favorite Agent is a good one, and most are, through market research of recent sales of homes that are similar, that picked listing price is within the ballpark.
But here's the catch.
What happens if the home doesn't sell quickly enough to suit the seller?
Oft times the seller and the Favorite Agent go their separate ways, and a new agent -- the second choice -- is retained to carry forward the baton.
Rarely is anything changed about the property other than that the listing price is lowered. Sure enough, within a week or so, the home is under contract with a buyer.
So it wasn't the agent that needed changing, it was the price.
And the question that I often ponder is why the Favorite Agent was fired rather than the homeowner doing what was obviously the inevitable -- just lowering the price?
There is one Dallas agent I have watched for a long time. The agent has made a good living and garnered a good reputation in the role of the Second Agent.
But rarely is thia Second Agent picked as the Favorite Agent. Do you suppose when this agent is picked as the Favorite Agent, another Second Agent is picked to sell what she had listed that the market had decided was overpriced?
I swear I don't know.
BILL CHERRY, REALTORS
DALLAS - PARK CITIES
Since 1964
214 503-8563
Comments(43)