Photo by UCLA 90024
As a luxury real estate marketing professional it is crucial to understand what is at stake by seizing the market leadership role and being the first to come to mind when potential clients (or referral sources) think of the best agent for the job. The difference between the “top of mind” agent and the next few is significant.
You want to be the Google of your marketplace. Google comes to mind first as the search brand of choice three times more often than its closest competitor, Yahoo. That’s how much business is at stake for the market leader.
A year and a half ago, we spoke to an MBA class at UCLA (Anderson School of Management) about creating a personal brand in the workplace and just what is at stake in this context. These are dedicated students who are also juggling full time management jobs, and families. A number of them drive several hours from different areas of the Los Angeles Basin. Others drive in from the San Diego area, and several fly in from San Francisco, just to attend classes.
These committed students want to be the leaders in their corporate communities. They want to be first to come to mind for a promotion, a new job, or a new project. To accomplish this they have to clearly define who they are and what they stand for so that, in a nanosecond, the decision makers do not hesitate to choose them over their competition.
What is often at stake is a 20-25% increase in salary, opportunities for more satisfaction on the job, as well as experience which can be valuable when they decide to change jobs or companies. Like luxury real estate marketing professionals, they have to Stand Out from the other candidates who are competing for the same position. They have begun to Stand Out by enrolling in a 2-3 year MBA program, giving up some of their leisure time.
As a luxury real estate marketing professional, you must know what is at stake if you want to Stand Out. The competition is always ready to take up the slack you are leaving behind. If you want to be the market leader in your community and get the lion’s share of the business, you have to keep up with the latest developments in real estate. The common excuse, “I do not have time” just does not hold up. Take a page from these MBA students: Stay focused on what is at stake and catch your competition off-guard!
Do you know what is at stake?
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