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As a luxury real estate marketing professional it is crucial to understand what is at stake by seizing the market leadership role and being the first to come to mind when potential clients (or referral sources) think of the best agent for the job. The difference between the “top of mind” agent and the next few is significant.

You want to be the Google of your marketplace. Google comes to mind first as the search brand of choice three times more often than its closest competitor, Yahoo. That’s how much business is at stake for the market leader.

A year and a half ago, we spoke to an MBA class at UCLA (Anderson School of Management) about creating a personal brand in the workplace and just what is at stake in this context. These are dedicated students who are also juggling full time management jobs, and families. A number of them drive several hours from different areas of the Los Angeles Basin. Others drive in from the San Diego area, and several fly in from San Francisco, just to attend classes.

These committed students want to be the leaders in their corporate communities. They want to be first to come to mind for a promotion, a new job, or a new project. To accomplish this they have to clearly define who they are and what they stand for so that, in a nanosecond, the decision makers do not hesitate to choose them over their competition.

What is often at stake is a 20-25% increase in salary, opportunities for more satisfaction on the job, as well as experience which can be valuable when they decide to change jobs or companies. Like luxury real estate marketing professionals, they have to Stand Out from the other candidates who are competing for the same position. They have begun to Stand Out by enrolling in a 2-3 year MBA program, giving up some of their leisure time.

As a luxury real estate marketing professional, you must know what is at stake if you want to Stand Out. The competition is always ready to take up the slack you are leaving behind. If you want to be the market leader in your community and get the lion’s share of the business, you have to keep up with the latest developments in real estate. The common excuse, “I do not have time” just does not hold up. Take a page from these MBA students: Stay focused on what is at stake and catch your competition off-guard!

Do you know what is at stake?

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14 Comments on Luxury Real Estate Branding: Why do MBA Students Want to Know About Branding?

APR
25
2011
204,215 Points Outside Blog Called Shot Master

Hi Ron and Alexandra~

I just finished watching the videos you provided in your post. I couldn't agree with them more. In fact, I also signed up for your tips via email!...

Having an office in Scottsdale AZ and Seattle WA, we understand the benefits of marketing to luxury home buyers!

Thank you for the tips and best regards,
9:19pm • #1
1,057,267 Points 27 Featured Posts Outside Blog Called Shot Master

It’s easy to stand out, but it’s not easy to stand out as the best!
10:09pm • #2
193,492 Points 2 Featured Posts Called Shot Master

I've noticed agents seem to fall in two categories: really tech savvy or really not. Those who are not get left further and further behind. They don't want to invest the time it takes to keep up with the world.

Those who do stand out because they invested the time. Great post!
11:41pm • #3
APR
26
2011
379,063 Points 17 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Ron and Alexandra,

I saw this because of Jim's reblog. The right branding is so important - especially in competitive environments like real estate.

Lisa
7:42am • #4
561,252 Points 3 Featured Posts Outside Blog Called Shot Master

Ron & Alexandra,

I always appreciate your studies. Marketing today seems a lot like an athletic event... it is much easier when we "hit our stride."

Have a great week,

Steve
9:12am • #5
921,528 Points 39 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

If the agents haven't kept up somewhat as things have raced along; they are going to have a harder and harder time getting into any of it.
9:15am • #6
541,329 Points 5 Featured Posts Outside Blog Attended Rain Camp

Ron & Alexandra,

I do understand what's at stake.  We do have branding and as you already know, being willing to upgrade shows the willingness to grow and expand... g
11:20am • #7
952,787 Points 13 Featured Posts Called Shot Master

Judi,

Thank you, and I have subscribed to your blog as I find it enjoyable and fun to read.  We love our branding and marketing work that we do with agents, and we are delighted to share what works.  Wishing you continued success in Seattle.  A
12:14pm • #8
952,787 Points 13 Featured Posts Called Shot Master

Jim,

That is an excellent point, Ron was just reading something about that.  The best epithet gets blurred, so much so, that it becomes lost.  So, you have to stand out and be the best.  A
12:16pm • #9
952,787 Points 13 Featured Posts Called Shot Master

Lynda,

Excellent observation and conclusion.  I think that the best is a combination of tech savvy (and a team member who can handle that), and a high degree of relationship savvy.  We are adament about relationships,  because at the end of the day an internet strategy is not going save a deal!  Thanks for your comment, I always appreciate your point of view.  A
12:20pm • #10
952,787 Points 13 Featured Posts Called Shot Master

Lisa,

Absolutely, and I will have to thank Jim for the re-blog!  Wishing you continued success.  A
12:21pm • #11
952,787 Points 13 Featured Posts Called Shot Master

Steve,

It is about hitting our stride in every aspect of life, and the way to do it is to be who you are and really know that!  A
12:23pm • #12
952,787 Points 13 Featured Posts Called Shot Master

Toni,

You are so right!  The world keeps changing, sometimes it seems on a daily basis, and the savvy keep up with it. A
12:28pm • #13
952,787 Points 13 Featured Posts Called Shot Master

Gordon,

Thanks for your comment, and wishing you continued success.  A
12:30pm • #14


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Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) Rainmaker_large

Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

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ra@napaconsultants.com

Office Phone: (805) 684-8180

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GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.


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