How Can EVERY Real Estate Agent Be #1???

How Can EVERY Real Estate Agent Be #1???

Dear Liz
My Deerfield Township neighborhood is in high demand, and we get lots of postcards and flyers hoping we'll list with them when we're ready to sell our home.  But strange thing, it seems like EVERY agent is claiming to be #1!  What's the deal?
Skeptical in Simpson Creek Farms

Dear Skeptical,
Amazing isn't it?  And each of those agents is under obligation to be able to support their claims of being #1, but here's the deal. 

Numbers can be made to dance the tango if you present them in a way that makes them tell "the story" the way you want.  There's dozens of different ways you can present home sales data....time frame, location, style of home, type of home, price range, total volume, total number of sides.  Each of these can be a path to #1 claims.

Pick a small enough time frame...Presto!  Agent is #1!  Pick a small enough price bracket...BAM!!  #1!  Pick a small enough style of home...two story four bedrooms on a golf course....#1.  Is it number of sales by total dollar value or number or number of transactions?  Two more #1s!  Is it number of listings on the market?  Number of buyers brought to the area?  Number of happy clients?  Zillow agent reviews?  Angie's List reviews?  Better Business Bureau rating?  BLAH...blah...blah.....

You can see there's no one true standard for what #1 means.  We can lay claim to being the number one listing agent in Simpson Creek Farms because we've sold TWO listings in the development out of the TWO opportunities we've had in the last year.  When no other agent has closed more than one, that makes us #1!  Although from a pure numbers standpoint, not that much difference between one sale and two is there?

So take the claims with a grain of salt.  When you're ready to pick your REALTOR®, don't automatically pick the "#1" agent.  Interview, find the right fit for you.  Great marketing, great customer service, personalities you can work with are just a few factors to take into account.

And if you're looking for a REALTOR® team whose only goal is to be YOUR #1, then give The Liz Spear Team of RE/MAX Elite a call.  No hassle, no pressure, just blue ribbon worthy service for YOU!

Serving Warren County's residential real estate needs,
Liz and Bill aka BLiz