What would you do if somebody were to give you the list of a million people who had recently shown interest in buying or selling a home in your market area? More importantly, what would you do if everybody on that list voluntarily joined because they knew of you and thought of you as a great resource for real estate?
This is why list marketing is the bedrock of the sales vortex in our internet marketing plan. We want to bend the traffic that our website content creates and direct the flow to many different mechanisms designed to capture the email addresses of these prospective homebuying and selling customers. Not everybody will join our lists, but many of the ones that do will happily use our real estate services once they have determined that we provide the best solution to their existing problems or needs.
Creating a permission-based list marketing plan for your real estate business becomes very exciting when you study the scalability of how it works. Imagine you have a list of 1,000 people who are big fans of your useful writing style. You promote your home selling services to the list and (being super conservative) let’s say two people list with you. Not a bad day for a salesperson … write an email, get two listings.
But let’s factor in scalability now. What if the list were 10,000 people, wouldn’t that same 1 email message procure 20 listings? Not a bad day for a real estate company. Or how about a list of 100,000 people which results in 200 listings! This ability to scale our results with the growing size of the list shows why most internet marketing professionals will tell you they wish they had started their lists a lot earlier in their online marketing careers.
List marketing is being used successfully by small-time internet marketers around the world, but not many brick and mortar real estate companies have learned to copy this phenomenal way to interact with people who are highly curious about the products and services that these companies provide. The bedrock of the sales vortex is a permission-based list marketing plan, and thus it needs to be established at the very onset of the creation of the new agent website.
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