Revving up my engines. I have always done alot of business during the holiday months. There are alot of factors of why I do tend to be busier now than in the summer months.
*People want to get their kids enrolled into a new school. To do this in Queens, NY you need to have either an actual address for the zoned school or a fully executed contract by the time of enrollment. In my area, by January/February people want to know where they are moving to. By March all your papers need to be filled out and filed with the school.
*During the holidays, people gather and start talking. When this happens, people want to upgrade or down grade. They realize that their house is too small and they need bigger. Or the reverse happens, they realize that their home is just way to much to keep up with. So they decide to sell or buy.
Don't stop your advertising or slow it down during these months. Go the opposite - spice it up more and send out your cards(not postcards - real cards and put a magnet or business card in the card) - its good to be in the mix of holiday cards. People might actually read it - they are getting cards and they want to see who they are from.
*Buyers are real. Sellers are real. The people that are looking right now to buy a home - are buying a home. Without a doubt. People who want to sell - really want to sell. These are serious people looking to obtain their goal.
*I work the best under pressure. When I tend to have alot on my plate - and I get into a groove - I can run with it. I like going from one thing to the next. To keep me stagnate - is no good. I will fall asleep. (no really - I will, not a figure of speech). Don't let the grass grow under your .. (ahem)
*I do alot of motivational classes. In the winter months alot of my agents get antsy. So I take classes and I bring classes into my office. I like to keep them going. In the summer, alot of agents are away or they are showing late at night, so to host a big meeting - I can hear crickets in my office, so during the summer I postpone and go light on my seminars. But, in the Winter - people are around and they want to earn and learn. So, to host a meeting in my office with food and let my agents circulate is nothing but a good thing. Educate yourself during these months - don't just take the required CE course, go and do a course on something, mortgages, blogging, computers - get a designation. It works great for the "one under the belt".
*I am pretty much done on my business plan for the following year, so it already gets the engines revving. When an agent does this it can't help but bring good thoughts and good motivations to the mind. I like to get my agents doing this but for some reason they find this "silly". If you have not done one yet or have never done one - DO IT.
My point being, is your attitude to sell makes or breaks the deals alot of the time. If you have a good attitude, know what you are talking about and know how to walk the walk - good things come from it. If you are the type of person that watches and counts other people's money then the chip on your shoulder is to hard for clients and buyers to look past. Desperation in any salesperson sends the consumer running. I like to have my questions answered, I like to deal with the best, I like knowing that I am getting a good deal (unless it is shopping on Black Fridays - I will gladly pay higher so I don't have to venture into a store).
So, if you don't know it - learn it and get those engines running!
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