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Flyers: He Likes, She Likes, I Like

By Sondra Meyer:

Real Estate Agent with EXP Realty, LLC

April 29, 2011 03:11 PM

He likes flyers. She likes flyers. I like flyers. We all like flyers. It seems like most everyone likes fliers. Well, except for some real estate agents.

Buyer Prospects Love Flyers:

Here is a prospective buyer comment that I found on the internet when I Googled the term real estate flyers. The comment was made in reference to a blog, "My Title Guy.Net". He was saying flyers were a waste of time.

"So what I gather is because the Realtors don't include title people as contacts on their flyers they shouldn't have them? I've looked at hundreds of homes and each one that has a flyer I take, write notes on it and reference it later. You don't always get to go into a home when you are out driving around looking at properties. Sometimes the Realtor wait for it.... doesn't list the property on the internet. Gasp! Not all of us have access to MLS. What?! Not all Realtors are tech geniuses like yourself?! That's crazy talk!"

---- Anonymous comment about fliers that I found on the internet. The comment was made in reference to a blog called My Title Guy.Net. He was saying flyers were a waste of time.

Neighbors Like Flyers:

A flyer gives the neighbor the opportunity to find out what they really want to know. How much is the neighbor trying to sell the house for? What do they have that I don't have? Neighbors might know a great buyer. They might also be interested in selling eventually.

Sellers Like Flyers:

We are in a service business. Our sellers want to feel like we are doing everything possible to find a buyer for their house. A flyer is one way that we can market there house. If sellers didn't think they were an important tool, why would so many for sale by owners make their own flyers. I'm more than willing to make flyers for each of my listings.

As a Realtor, I like Flyers: Flyers are an inexpensive form of advertising. I believe that more people actually look at flyers than they do the average business card. Flyers can be saved. They can be shared. If the person is really interested in the house, they can use the information on the flyer to find it on the internet. Each flyer can be as unique as the property it describes.

NOTE: This sign is NOT one of my signs. It is a private owners sign. This owner wanted people to be able to easily reach the flyer box.

Photographed,

written and posted by

Sondra Meyer CPA/Real Estate Broker

Star View Ranch, Real Estate & Financial Advisory Services

979-575-2700

"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"

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Joan Whitebook

BHG The Masiello Group - Nashua, NH

Consumer Focused Real Estate Services

I think flyers are great. They give pertinent information, some photos and hopefully all the contact information.

Apr 29, 2011 03:13 PM

Stanley Stepak

Howard Hanna - Avon Lake, OH - Avon Lake, OH

Realtor - Avon Lake, Avon, Bay Village, Westlake,

I agree that flyers are more personal and get the attention of the target property

Apr 29, 2011 03:21 PM

Fred Griffin Florida Real Estate

Fred Griffin Real Estate - Tallahassee, FL

Licensed Florida Real Estate Broker

Hi, Sondra.

The challenge is "the empty box". We see far too many of those.

I recommend using a clear plexi-glass (plastic) Flyer Box.

Glue one Flyer to the inside of the Box with some Clear Glue. If all of the Flyers are gone, there will still be one that Buyers can view.

Apr 29, 2011 04:25 PM

William Johnson

Retired - La Jolla, CA

Retired

Hi Sonya, I do full color brochures instead of flyers. When they look expensive, the kids don't take them and whoever does take them are usually impressed. I received a call from a gentleman who said he picked up one of brochures on a property. He asked if do that on all of my properties. I said yes, that it is a part of my business plan and marketing strategy. He asked if he could met me at my office and I received a handsome listing. Not only that, the day I put the brochures in his brochure box and a buyer prospect took one. A few hours after I left, that Buyer's agent called and wrote a full price offer on the property. Do Flyer's work, Yes, even if I chose to call them brochures, it's all in the way they are crafted and presented.

Apr 29, 2011 04:33 PM

Catherine Ulrey

Keller Williams Capital City - Salem, OR

Equestrian and Acreage Property Specialist

The FSBO hanging flyer box is hilarious!

Apr 29, 2011 05:19 PM

Gary Woltal

Keller Williams Realty - Flower Mound, TX

Assoc. Broker Realtor SFR Dallas Ft. Worth

I totally have mixed feelings on flyers, particularly the outside ones Sondra. I hate the black and white and rolled up ones. I like the color and flat and heavier stock paper, no price on the outside flyer. That being said they disappear, the ink runs with the color with rain (dependent on process), the box goes empty. If you live close enough to the box do outside flyers to replenish them or have the seller replenish them. Outside flyers are overrated, but inside flyers or brochures are very nice.

Apr 30, 2011 05:40 AM

Roy Kelley

Retired - Gaithersburg, MD

Good post. Have a most productive May.

Life is good!

May 01, 2011 11:23 AM

Sharon Alters

Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL

Realtor - Homes for Sale Fleming Island FL

Hmm, I amthinking about William's brochure idea. We have brochures for inside the house, but maybe I will try them on the outside. If he says people don't take them, then that would be great! Our flyers are gorgeous, but the brochures are even better. We have a professional marketing department that does custom work for us. They're great!

Sharon

May 16, 2011 12:25 PM

Flyers: He Likes, She Likes, I Like

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