Common Consumer Complaints About Real Estate Websites
So, what is keeping your site from holding your visitors' interest? Could be content, or lack thereof but, there are other reasons that folks just don't stay on your site. Hopefully you've mastered all of the techniques to keeping the consumer on your site. If you haven't, here are a few common complaints about real estate websites and how to remedy each of them:
1. Slow Load Time: Your readers, or should I say potential readers, will not wait for your site to load. You wait because it's your site but, slow loading sites scare off potential readers. Find out what is bogging your site down and correct it or your site will not do for you what you expect it to do.
2. You Have No Blog: Your website should be all-inclusive. Readers like to search for the items that are on their search 'mission list' (like 'what is my home worth?' or 'search for homes.' Then, if they like what they find, they want to learn a little more from the site owner before calling. Blogs are the best way to share your knowledge and even your personality with your readers.
3. Poor Quality Graphics / Photos: You've spent countless hours building a site. Poor quality graphics, including photos, only cheapen your site. Take the time to add quality graphics to your site.
4. Broken Links: If your consumer clicks on one bad link, chances are you've lost them. If they click two, you have lost them!
5. Too Many Keywords: No one likes reading keyword-stuffed posts. Some are so keyword-stuffed that you can't understand the content that the writer is conveying.
Go back and review your site as though the eyes of your consumer--tweak, adjust, move things around a bit, update old posts, delete expired items and check your links. It doesn't take a long time to do this if you review your site frequently enough. View it as though you were a consumer--you'll be surprised at what you'll find that needs a little tweaking!
Comments(117)