I use flyers on my listings. In flyer boxes, and of course in the home where I also offer a document package for the serious buyer to take along..
I'm not sure exactly why I do curbside flyers, but it feels like real estate marketing.
And I know I do them better than a lot of other people.
I create my own flyers, using Microsoft Publisher, usually with 3 to 6 photos, a few QR Codes, and bullet points for the features of the listed property.
And I print this on the back of an MLS Buyer Report. I never print the Agent Full Report for beside the curb, and am amazed when I see an agent put out the Full Report complete with confidential information. All printing is done with a laser printer so a little dampness doesn't destroy the images and text.
And I get more phone calls if I let the flyer box run out of flyers. So, I flip flop on using them. But, as long as I am using them, I know it is my job to keep the flyer box stocked.
My flyers have the price on them. It is no secret. The Buyer can get the price from Realtor.com's mobile solution without getting out of the car.
I may as well give it to them, rather than have 20 flyers trashed out in frustration. That is when I see 20 flyers crammed back into a flyer box and ruined.
I have started to put QR Codes on flyers. Virtual tour links, documents without more paper, property tax information, Town of Cary information, etc, are good uses. This month, I will be putting them on the plexiglass flyer box front insert.
My flyer box:
It is a little low on this sign photo. Usually I install it as high as possible. The next photo shows a differing interpretation of creating consumer convenience.
Interesting way to distribute flyers, making your prospective buyer get down on a knee to get the ad. And still, folks emptied it. So it is left empty.
"I am writing this post as an entry to the ActiveRain/Kodak Sign/Flyer Challenge and have a chance to win the Kodak ESP 6150 All-In-One Printer and ink!"
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