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Want to know why your home is not selling?? Visit the Competition!!

By Shanta Jackson

Real Estate Agent with Jackson Realty Group 222208

May 01, 2011 03:19 PM

Your home has been on the market for several months with very few showings and as time goes by those showings even begin to dwindle. Your real estate agent has advised you that a price decrease may be best to gain an edge over the other listings in the area. But, you are not sure...

You don't want to give your house away but you have a time-line that you want to stay with to accomplish your other real estate goals.

Then, in my professional opinion, it's time to check-out the competition!

There are three great benefits to checking out the competition:

You will instantly know if your home needs more improvements to catch the attention of distracted buyers.
You will get a sense for what homes are going for in the area.
You will see if your home fits in with the other homes or if it stands out. (Hint: You want your home to stand-out and be memorable in its price range.)

Selling your home CAN be done. But, you have to think like a buyer and stand-out. Don't be afraid to check out the competition.

If you are in the Raleigh, NC area and want to start with a conversation about selling your home, do not hesitate to contact me at 919-414-2097 or email me at shantasells@yahoo.com.

Click here to search any home on the market!!

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Joan Whitebook

BHG The Masiello Group - Nashua, NH

Consumer Focused Real Estate Services

OI was just having this conversation with one of my sellers... It is the best way for them to make the decisions that meet their overall real estate selling objectives.

May 01, 2011 03:21 PM

Phil Hillerman

Crye-Leike Realtors® - Rogers, AR

Crye-Leike Realtors®

I love it! You are right and I wiill even set up the appointments and go with them. Thanks for the post.

May 01, 2011 03:25 PM

Gina Chirico

Lattimer Realty - Fairfield, NJ

Real Estate Agent - Essex County, New Jersey

Shanta, this a great advice for sellers. I can truly pickout my most motivated sellers when they will go out and look at their competition and not because they want to buy the property but because they want to make sure their home "stand out" or be the best available within the correct price range.

May 01, 2011 03:28 PM

Shanta Jackson

Jackson Realty Group - Raleigh, NC

ShantaSells

Thanks Joan for responding to this blog!! I truly believe that the only way for sellers to "see" what they have to do is by visiting the competition. That way they can see how our advice will help with the marketing of the home.

Thanks Phil!! I love it!! That way you can re-iterate your advice to them and point out selling features.

Much success to the both of you!!

May 01, 2011 03:30 PM

Thanks Gina!! You are right!! Motivated sellers do what they have to do to "sell" their home. Time is precious and you want to get the maximum amount of attention the first two weeks on the market. Much success to you!!

May 01, 2011 03:32 PM

Jay Schmitt

Keller Williams Keystone Realty - Gettysburg, PA

Gettysburg Real Estate Agent

This is a very good idea that I may suggest to some of my sellers tomorrow.

May 01, 2011 03:49 PM

Hello Jay!! I'm glad that you may use this advice. It really helps for the sellers to see what the buyers are seeing not only in their home but in the other homes on the market. Much continued success to you!!

May 01, 2011 04:06 PM

Matt Grohe

RE/MAX Concepts - Des Moines, IA

Serving the metro since 2003

Shanta: I would love to be able to get my sellers to go look at competing listings.

May 01, 2011 04:42 PM

Hello Matt!! Just take them out and set-up the appointments. Their point-of-view will be changed once they see the other listings. It may take some stroking but really point out that it must be done. We are visual beings and "seeing" it will give your sellers some insight on how their home measures up to the competition.

May 01, 2011 04:54 PM

Kevin Martini

DNJ / Gateway Mortgage - Raleigh, NC

Shanta - the other benefit this accomplishes is to assure the you are not helping to sell your neighbors house. Let me explain - properly priced homes sell When you home is over priced all you are doing is help sell your neighbors house.

Martini

May 03, 2011 09:27 PM

Thanks Kevin for your response!! I had not thought of it like that in terms of "not helping to sell your neighbor's house." I love it!! I always tell my clients that if the home looks great and is priced right...it will sell!! Much continued success to you!!

May 04, 2011 07:46 AM

Want to know why your home is not selling?? Visit the Competition!!

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