When selling a house, especially in Massachusetts or New Hampshire, the photos of the home make a big difference. Why? First, 87% of buyers are shopping online for their next home according to the National Association of Realtors. In the days before online MLS search capabilities, the only way a consumer could get a feel for a home was to drive around all day with their agent looking at properties.
Today, the consumer hops online and can look at twenty or thirty homes in a matter of minutes just by sorting through the online photos. If you don’t have great photos of the interior, exterior, and even street views of the property, you may be a severe disadvantage. The more photos, the more opportunity for a consumer to find something they like about the property. If there’s only one photo of the property….well, that’s about the same as having NO photo on an online dating sight. What are the chances the love of your life is going to find you on Match.com if you don’t post your photo? It’s possible he or she will find you, but not likely. The same is true in real estate. It’s hard for the consumer to find the home they like if they can’t go through photos.
The other point about photos is that in New England, the photo says a lot about how long the house has been on the market. Let me illustrate. Let’s say in the middle of June and you originally listed your home on December 1st. Maybe you’ve been aggressive with price reductions and you are priced to sell BUT all of the photos of the property have three feet of snow in the yard. With so much inventory on the market right now, buyers are sifting through the online data sheets on these listings at rapid pace. If they see a photo with snow that screams HELLO BUYER I’VE BEEN ON THE MARKET FOR A LONG LONG LONG TIME.
Do you think most consumers will then click through the photos to see if they might like the house? In fact most will not. Many consumers will think…if nobody else has liked the house since the last time we had three feet of snow, I probably won’t either….NEXT.
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