Using Google Analytics to show your marketing efforts via online visits to your sellers is a big deal. We have always had one piece of content about our listing that we point all our marketing to. A blog entry, web page, etc. When the seller's home is not selling after 60 days (give or take), you can show them that there is in fact folks interested in their property but the price is probably too high. See the screenshot of a portion of our Google Analytics below for a property we have had listed:
Listing Analytics Explained
The first column is the address. I blurred the actually address for the client's privacy purposes. The second column is how many visitors we have had. 81, and the property was not on the market that long. The third column are unique visits, 74. In other words, 7 folks (81-74) were interested enough to come back a second time. The fourth column, 17:35, is the average time any visitor spent looking at the property on our site. We've had no offers, but 17 minutes and 35 minutes is a clear indication people are interested in the property but the price is too high. Sure, probably 50-60% of the visitors are neighbors, other agents, looky-loos, etc., but at least 30-40% are folks seriously interested.
Proof Of Marketing, Proof Of Price Reduction
Think about this little tool. We all have sellers that start thinking their over priced home is not selling because of something YOU (or me) did. With analytical data, you can prove your marketing efforts and support the case of a price decrease.
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