First we need to define "Transparency."
According to Wikipedia, transparency is the property of allowing the transmission of light through a material.
You ask how does this relate:
- to my me
- to my blogging
- in my career
Quite simply, this is the age of transparency.
The public wants to know what's behind the scene. They want to know the real YOU, they want to know the SECRETS as they perceive them, they want to know if you are HONEST. The days of keeping the public in the dark are over and now it's time to open the curtain and be seen.
For those who are honest, hard working, and want the Best for their clients, this won't be hard. In fact, it's really quite simple.
There will always be those who don't want to know...they just keep toddling along with status quo but the majority do want to know and now it's time to show what you are made of. Show your character, your moral fiber, your sense of honor and knowledge. Show the REAL YOU!
Teach, educate and become REAL, become transparent. Open the curtain of doubt and let others in...
In Active Rain we have all learned to blog and be more transparent. We have a great group of people, here in the Rain. We help each other and share what we have learned in the blogosphere. We write about our areas and let the public know a little bit more about our services and the real us. This is the age of transparency. This is what will bring you clients.
My new clients typically state that they have been reading my blog articles and feel that they know me by the time they call.
Today, I have read posts about ghost writers for blogs. We all know that there is a perception out there about Realtors and now, about Mortgage Lenders. This is not the time to confuse the public. It is not the time to mislead them. It is not the time to have them think they are reading and getting to know you, when in fact it isn't you at all. I see this as having a very negative impact on all of us.
The only good to come from it, are those that will make money from writing the articles for those that can't or won't. I only hope that with their greed they don't ruin it for the rest of us who are honest, moral, trust worthy and write our own articles.
Show who has written an article...be transparent. If you have decided to have ghost writers for whatever reason, be transparent about it. Let the public, let the readers know who is writing the material. Don't hide behind the curtain.
What say YOU?
Disclaimer: This article is written & provided to you by Gena Riede, Sacramento Real Estate Realtor - No Paid Ghost Writers Here!