According real estate technology guru, Matt Fagioli, print still drives more bottom line results than technology. At a recent conference in Matt’s hometown city of Atlanta, Matt was quoted as saying, “For most real estate professionals, despite all the technology, print still drives more bottom line results than tech. Don't discount it."
It also holds true that print is the #1 driver to websites versus all other media. Real estate agents need to understand that consumers need to be driven to their websites, and print continues provide this ever important function. This is especially important since statistics show that consumers use the Internet to search for homes, not to search for a REALTOR.
Matt founded and created the real estate technology event called REtechSouth and his latest conference work includes Xplodethis.com, both events focus on the latest technology tools available to real estate agents.
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