I posted Agent For Life... Will I Live or Will I Die... (A Real Estate Jingle) a few days ago, and it was one of those light posts, as I call them. The ones that should not cause a fierce argument, and even a modest debate...The one that ideally should cause the reader smile...
I think we all sometimes get an unpleasant surprise when we see a new listing, and it is painfully familiar. This is your customer, and you left part of your heart in this transaction. You look for the name of the lucky agent, and you are wondering why it was not you.
They were such a great couple, so appreciative, so understanding… You were doing everything you were supposed to do, you kept in touch, sent cards, called on occasion... They were yours...
Why did it happen to you? What did you do wrong? What if there is nothing wrong? Do you always drink the same wine or you venture and try other wines? Do you always eat in the same restaurant and order the same food that you liked there before? Or you venture and try new places, and new food, something you never tried before, something that the waiter suggested to you, or what caught your eye while glancing at the menu? When your customers were buying that house, they did not know much about the area, the town and they were thankful for all the information you were giving them, you were their guide... But now things changed. They made new friends, formed new relationships, became part of the community. Their neighbor two houses down has kids the same age as your customers', and they became friendly, spend weekends together, and he is their choice when time came to move. They are the same age, and you are older and can be their mom or dad... Did they betray you? They did not. It is not about the betrayal, it is not about the loyalty. There is no such thing as 'agent for life', it is invented by agents, not customers. We are in a business relationship with our customers, not personal. Sometimes it becomes personal, sometimes it is both, but trying to switch every business relationship into personal is the wrong goal. If the choice is customers' than we have to be ready that their choice may not include you this time. What if you are a great agent and their new agent is not? Well, you know that, not your customers. They may learn it, and may even regret they did not go with you, but this is the only way they can learn that agents are different.
There is nothing wrong with you. There is nothing wrong with them. Move on.
It is life...
Life is great....
* Image courtesy of nasrulekram via Flickr.com under Creative Commons License
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