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Did They Betray You?

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

I posted Agent For Life... Will I Live or Will I Die... (A Real Estate Jingle) a few days ago, and it was one of those light posts, as I call them. The ones that should not cause a fierce argument, and even a modest debate...The one that ideally should cause the reader smile...

I think we all sometimes get an unpleasant surprise when we see a new listing, and it is painfully familiar. This is your customer, and you left part of your heart in this transaction. You look for the name of the lucky agent, and you are wondering why it was not you.
 

SadThey were such a great couple, so appreciative, so understanding… You were doing everything you were supposed to do, you kept in touch, sent cards, called on occasion... They were yours...

Why did it happen to you? What did you do wrong?

What if there is nothing wrong?

Do you always drink the same wine or you venture and try other wines? Do you always eat in the same restaurant and order the same food that you liked there before? Or you venture and try new places, and new food, something you never tried before, something that the waiter suggested to you, or what caught your eye while glancing at the menu?

When your customers were buying that house, they did not know much about the area, the town and they were thankful for all the information you were giving them, you were their guide... But now things changed. They made new friends, formed new relationships, became part of the community. Their neighbor two houses down has kids the same age as your customers', and they became friendly, spend weekends together, and he is their choice when time came to move. They are the same age, and you are older and can be their mom  or dad...

Did they betray you?

They did not. It is not about the betrayal, it is not about the loyalty. There is no such thing as 'agent for life', it is invented by agents, not customers. We are in a business relationship with our customers, not personal. Sometimes it becomes personal, sometimes it is both, but trying to switch every business relationship into personal is the wrong goal.

If the choice is customers' than we have to be ready that their choice may not include you this time. What if you are a great agent and their new agent is not? Well, you know that, not your customers. They may learn it, and may even regret they did not go with you, but this is the only way they can learn that agents are different.

photo of Jon ZolskyThere is nothing wrong with you. There is nothing wrong with them. Move on.

It is life...

Life is great....

 

 

* Image courtesy of nasrulekram via Flickr.com under Creative Commons License

Gina Nugent
Donohue RE - Palm Beach, FL
Real Estate Agent - Palm Beach, FL

It is a very bad feeling and hard to not take it personally...but you have to shake yourself off and move on.

May 08, 2011 02:28 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Jon, I'm with Debe - Bill's story stuns me. A person who would do that to someone who had done so much personally and financially sounds like ...well, I don't know how to put it into words. All I can say is it takes all kinds.

 

May 08, 2011 02:35 PM
Susan McLaughlin
Keller Williams Realty - East Monmouth - Red Bank, NJ
Monmouth County Real Estate

While many of us have had this happen, after giving and giving to clients, Bill's story takes the cake.  I had a divorced woman who had full-time help Monday through Friday and 3 young children.  Time after time, I'd arrive on a Saturday to show her property or Sunday for an Open House and had to clean up the dishes and counters, then make every bed in the house, including hers, before the buyers arrived.  Then one Sunday she stopped into another Open House and bought it, while I was hosting one at hers.  She said the other agent said she could get a better deal for her on the house if she bought it through her.   

May 08, 2011 05:10 PM
Jenny Kotulak
RE/MAX Real Estate Centre Inc., Brokerage - Oakville, ON
Broker - Oakville Ontario Real Estate

There are a lot of raw nerves here.  It looks like it happens to all of us.  We try to develop thick skins in this business but it's often hard to do.  I've learned to stew about it for an hour or two then move on.  If we let it interfere with our daily living it will eat us alive.

May 08, 2011 05:55 PM
John Michailidis
Real Property Management of Sarasota & Manatee - Sarasota, FL
Real Property Management of Sarasota & M

Every single morning I eat:

  1. 2 whole, organic eggs.
  2. 1/2 cup of egg whites.
  3. onion.
  4. Spices . . . all scrambled together.
Every day! Never any deviation. Now, what would the chickens think if I stopped? "How dare he?"

May 08, 2011 06:46 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Good post and good common experience among us all as long term Realtors.
May 09, 2011 12:18 AM
Tim Maitski
Atlanta Communities Real Estate Brokerage - Atlanta, GA
Truth, Excellence and a Good Deal

Jon,  If someone could figure out what causes people to choose one agent over another, they would really have gold. I guess it doesn't hurt to aspire to be their agent for life.  Do the things you think will get you there and then if it doesn't happen on some occassions, at least you can feel good about yourself that you gave it your best shot and there's nothing else you could have done. 

May 09, 2011 01:10 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Thank you all for these excellent comment. It was very unfortunate that I cold not log in yesterday after about noon, and I could not respond, could not report spam comments, could not participate.

Like in so many other cases comments made the theme broader, and my conclusions narrower, and Bill's story make us think that there is such thing as betrayal, but I would be cautious with that. First, because betrayal is about expectations. We expect them to do certain things a certain way, and they do not know about it, or do not understand it.

Second is that there is a danger in becoming very personal, and then they have you as friend and not necessarily as a professional.

And the most important thing is that very few people call their even a wonderful agent, so why tear your heart apart when it is a common behavior.

It is often a matter of who happened to be there at the right moment

May 09, 2011 02:51 AM
Mike McCann Nebraska Land Broker
Mike McCann - Broker, Mach1 Realty Farm & Commercial Land Broker-Auctioneer Serving Nebraska - Kearney, NE
Farm & Commercial Property For Sale 308-627-3700

Jon,   Great comments and blog.

Years ago I remember sitting at my kitchen table in my second year in the business, crying my eyes out because a friend had called and told me he was going to use someone else as his agent.

It wasn't my short time in the business...it wasn't anything I did...the other agent was in his prayer group and he really liked the guy.  He gave him the deal and I sat there and cried.

I have never experienced the pain in this tough business that I experienced that night.

But I stayed in touch and kept calling on this friend over the years and ended up doing at least 3 more transactions with him.  

One thing I also vowed and have held firm on is that I have never...even that first time...held a friendship or family relationship hostage to them using me as their agent. 

Oh, it still hurts on the rare occassion when they use someone else...I just no longer cry about it.

May 09, 2011 03:12 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Mike - what a thoughtful comment. Yes, we need to know that there might be that moment when we would want to cry...

May 09, 2011 03:19 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

I do see more and more young people wanting to work with agents their age. That's okay, they think those agents get them more. Maybe we should be concentrating our efforts on those buyers and sellers who are most like us. That's what buyers and sellers are going.

May 09, 2011 04:09 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Tammy, it is funny you say that. I am working with a couple, who were referred tome by their mom.  We are doing great, but will they sell with me when time comes? I doubt it very much. Exactly for the reason you mention

May 09, 2011 04:15 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Chad (23) - thanks for bringing insecurity here. You are so right.

May 09, 2011 04:17 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Bryant - true. And we should not lose our life and even our sleep when it happens, but we still do (LOL)

May 09, 2011 04:19 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Phil & Patti - yes, thanks for bringing it in. Somwtimes who we least expect to ever call us come back. Some of those very diificult clients

May 09, 2011 04:21 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Richie (33) - it is another way to look at this, thanks

May 09, 2011 04:23 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

William (45) - you are so right. Unless we can look at it with out customer's eyes, we will never know why, and even whether it had anything to do with us.

May 09, 2011 04:25 AM
Melanie Hedrick
Elite Texas Properties, the best homes from McKinney to Dallas! - McKinney, TX
972-816-7205

Jon, I love your attitude about it.  I think some people have the temperment to let a shock or disappointment slide without feeling like they've been hit by a truck. 

May 09, 2011 05:03 AM
Teresa Tedder
Carolina Realty of Wilkes Inc - Wilkesboro, NC

I agree with you.  I usually take a long hard look in the mirror and can answer the question myself if Im being really honest.  It keeps me on my toes as I really try hard to keep people happy.  Too hard I think.  I think some people see my willingness to accomodate as desperation sometimes and that takes away their confidence in me.  So, Ive learned to be more logical and reasonable in my efforts to please. Thanks for the post! It's water under the bridge for sure.

May 09, 2011 07:59 AM
Kathleen Vetrano
RE/MAX Gateway - Falls Church, VA
Helping YOU Achieve YOUR Dreams

Jon,  Great Post and information.  It is business.  Often it has nothing to do with us or our ability, it has to do with what is going on in their lives.  Wish them well and move forward with business.  Keep the relationship intact.  You never know what the furure brings.  And that is what being a true Professional is all about.

May 10, 2011 08:18 AM