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What Britney Spears Taught Me About Staging to Sell A Home

By
Education & Training with Staged4more School of Home Staging

(Photo courtesy of idon’tlikeyouinthatway.com)

1. Do your due diligence as a seller/agent to prep the home for sale: You don’t want to have this frown face when there are no offers on the table after 90 days on market. Britney drank every night before the performance and didn’t rehearse at all. And IT SHOWED. Her fans were more than disappointed, they turned on her on the blogging platform. Similarly, it shows when you didn’t prep the home for sale, it’s not going to bring your ideal open house traffic. Stage the house, power wash, clean it throughly, landscape it, do whatever you need to to get the home in top showing status. Let it be that shiny penny that the agents want to show, not the bottom feeder that every agent uses as the bad comp.

(Photo courtesy of idon’tlikeyouinthatway.com)

2.Don’t overhype yourself. The week before Britney’s big comeback performance, the media kept talking about it, hyping it up: How great it’s going to be, Criss Angel is working with her on it, yada yada yada. Come the big show time, we see Britney flopping around in a less than attractive outfit, dancing like a zombie on screen. That’s why creating reasonable expectations for your buyers is very important. It’s very easy to be happy about something when it exceeds your expectations, at the same time, it will be harder to recover if you had a high expectation of something and it didn’t live up to its promise.

Case in point: Put yourself in your buyers’ shoes, what if this is the photo you saw online and it looks decent enough that you want to see it in person:

And this is what happened when you show up at the house? (Click here to read more at www.staged4more.com and see more Britney photos. Leave a comment or two while you are at the site! ;) )

Posted by

 


Cindy Lin, Founder + General Manager
Staged4more Home Staging & Redesigns
www.staged4more.com
Direct: 650-293-7458
Office: 650-589-8875

As featured and seen on HGTV, San Francisco Chronicle, San Mateo County Times, CBS 5 News, Forbes.com, Examiner.com and many other notable presses and publications.

Proud winner of Sam Walton Emerging Entrepreneur Award, Make Mine A Million, CSP Green Business of the Year and finalists to Innovator of the Year, Stager of the Year Awards from Real Estate Staging Association.

*PSSSS... Want a little saintly help? Check out our sister company EcoJoe, the Original Eco-Friendly St Joseph Home Selling Kit www.ecojoekits.com ; www.facebook.com/ecojoe

Comments (16)

Lanre-"THE REAL ESTATE FARMER" Folayan
Samson Properties - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES
Cindy - I am glad to hear that someone has learned from britney bad choices because she doesn't seem to be making any good ones recently. Great post.
Oct 06, 2007 10:10 AM
Simon Conway
Orlando Area Real Estate Services - Orlando, FL
Not sure I see the connection from a drugged up, boozed up terrible mother who has been let down by everyone around her and home staging.
Oct 06, 2007 10:19 AM
Connie King
Sevierville, TN

I liked your comment that even Cindy Crawford doesn't wake up looking like Cindy Crawford.   Good point about sellers need to listen to us stagers.   Most of them don't know they need us,  but they do.  

Oct 06, 2007 10:28 AM
Becca Briggs
Rochester, NY

Cindy - what a great thought process.  When you home is for sale it is and should be in the "lime light",   how it looks under all those lights is really up to you.  If you don't present it well, no one wants to see it - not even if it's Britney!!!

You never run out of great ways to explain about Staging!  Thanks!

Becky

Oct 06, 2007 10:42 AM
Sean Allen
International Financing Solutions - Fort Myers, FL
International Financing Solutions
Hey cndy, Great points and an excellent analogy comparing it to Brittany Spears. It keep me interested in reading more. Sean Allen
Oct 06, 2007 11:05 AM
Betty Haney
Haney Consulting - Calgary, AB
Okay Cindy I had to read the blog because of the title.  I agree with the points you made and I hope that Britney gets back on track.  Betty
Oct 06, 2007 02:16 PM
Pattie Adkins
Pattie Adkins, Broker - Yorba Linda, CA

I agree - living up to one's promises and expectations is really important.  I hope Britney is going to be okay - she sure is having a hard time right now and being in the limelight just can't be easy for her right now. 

Oct 06, 2007 09:22 PM
Cheryl-Anne Priest
Inviting Spaces - Home Staging Calgary - Calgary, AB
Inviting Spaces - Staging Calgary
Cindy - that video is awful, jerky, dark and I don't see how they expect it to "grab" anyones attention.  I saw another one just like on the MLS this past week and wondered how they expected to attract buyers.  You have done a great job with your Britney analogy in promoting the benefits of staging. 
Oct 07, 2007 07:51 AM
Brenda Thomas
Hidden Potential - Halifax, MA

Cindy,

Great blog title... got a lot of hits on it... it was a draw in...

yes, we need to keep Britney in our thoughts and prayers..

Brenda Thomas

www.hiddenpotentialhomestage.com

 

Oct 07, 2007 12:49 PM
Becca Briggs
Rochester, NY

I agree about the video too.  I needed motion sickness pills when I was done!  This would sell a house how???

Becky

Oct 08, 2007 12:13 AM
Gena Riede
Riede Real Estate, Lic. 01310792 - Sacramento, CA
Real Estate Broker - Sacramento CA Real Estate (916) 417-2699
Cindy, great analogy. I got it! Very insightful and unique. Great job and an excellent way to get yourself noticed in this article.
Oct 08, 2007 12:47 PM
Phyllis Pafumi
ReStyled to Sell Home Staging New Jersey - Old Bridge, NJ
ReStyled to Sell Staging Homes NJ

This is a great analogy but I do feel sorry for this girl. She has sooo messed up her life. It is a shame afterall she was one of the mouseketeers. You wouldn't see Annette Funicello in troubled times like this. We should all pray that she comes to her senses.

Phyllis pafumi

Oct 08, 2007 12:58 PM
Cindy Lin
Staged4more School of Home Staging - South San Francisco, CA
Host, The Home Staging Show podcast

LOL for some reason I am sure getting a lot of mileage out of this blog. :D I got featured in the carnival and several big blogs like Trulia & zillow both commented on it ;) I guess Britney really does sell!

Cheers,

Cindy 

Oct 09, 2007 09:29 PM
Chelle Gassan
RE/MAX Regency and Staged Homes VA - Bristow, VA
NOVA Realtor and Stager

Super creative and extremely funny!  Way to link Staging with a very popular topic these days.

The video of the scary house for sale was SCARY...who does that?

Oct 10, 2007 02:34 AM
Phyllis Chudik
Coldwell Banker/The PJ Team - Arlington Heights, IL
Very interesting analogy. It really makes a point
Oct 10, 2007 02:41 AM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN
Too funny!  Home staging and Britney Spears, who would have thought it?  Well, I guess you did!
Dec 01, 2007 01:16 PM