The open house is one of those "tried and true" activities that every agent has been told to do. The challenge is that they are on weekends or evenings, cutting into family time and sometimes they can have little to no tangible results, in the short term.
Now, I know this is hard to believe, so brace yourselves! Sometimes, the reason that we don't see those results isn't the house or the weather. It's what's in between our ears!
The wrong mindset and lack of preparation are the two biggest reasons that we observe causing open houses to be unsuccessful in terms of yielding more buyer leads and more listing leads.
When we tested our techniques with a Livonia Realtor and had them implement our Successful Open House Strategies, that are different and funner than what they did in the past, in a Move Up Home, they turned their weekend afternoon into a successful and fruitful lead generation session!
Further, we asked a Northville Real Estate Agent to do the same thing, in one of their Luxury Homes For Sale and they were shocked to see the exact same Successful Lead Generation results. Price and neighborhood had no impact on the success of these techniques.
Right now, these Top Producers are working on perfecting their Online Lead Follow Up System and we will keep you posted on that.
By the way, we are holding a class tomorrow that talks about Online Lead Generation Basics and what to do to start making money online, today!
If you want to add more homes sales to your real estate business come on by the office, tomorrow from 12-1pm for a sneak peek at our program. The course is free and it's pretty fun, as well!
Class is open to all Wayne County and Oakland County real estate agents and is being held at 36642 Five Mile Road in Livonia, right across from St. Mary's Hospital. just email me brandonkekich@gmail.com to RSVP.
We will also hold an open house course later in the month. In the meantime, here is a cool article on some Open House Basics to get you started before then. http://rismedia.com/2011-04-17/balancing-act-10-ideas-for-hosting-a-successful-open-house-while-keeping-your-client-happy/
Hope this helps and Happy Selling!!
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