Are You Getting It All Done??? It’s been a good year for lead generation – but it’s soooo time consuming! I haven’t been as consistent as I wanted to be… but I have done a pretty good job of creating a SYSTEM for blogging and creating content that makes the phone ring!
Yelp, Twitter, Facebook, WordPress, Geo Location… Is your head spinning? This commitment to Generate Leads Online could require a change in your routine. It generally means you are going to get out of your comfort zone a bit… But it’s important, and working with all of these Social Media Tools WILL Generate Real Estate Leads!
You might be saying, “But I thought I was a Real Estate Agent? If I’m checking Twitter, finding things to put on Facebook, writing a BLOG POST everyday – when am I Selling Real Estate?” Great Question! There really IS a way to get this all done!
Let’s break it down. The first thing to do is to get a plan, and create a system.
The Plan
I suggest starting a Spread Sheet that will become your lifeline. On the first page of the Spreadsheet, write down the top 6 or 7 topics you think someone Buying a Home in your areas should know, and the top 6 or 7 things a Seller in your area should know.
Then consider other areas in your business where you might like to get more closings from. For instance, if the New Home Builders in your area are paying a 4% commission rate – maybe you should concentrate some of your time on those builders and their neighborhoods. If that’s the case, add the Builder and their neighborhoods to your List!
Once you write a blog post, put the URL, date and any important keywords (like the Geographic location) under that topic. Do this every time you write a post. Later, when you have 88 posts, and you need to link to a post about that Builder (for instance) you will be able to easily find it!
Add to your list of Blog topics based upon your Calendar
Get out a Calendar and think about Festivals, Holiday Celebrations, the First Day of School, Tax Assessments and any other special events in your area. Now you can go back to your Spreadsheet and add a column for the MONTH – and know in advance what you want to write about during a given month. Keep writing from this Original List of topics, making sure that you have covered all of the topics in the original list before you add new topics.
TIP: Another great way to get ideas for Blog Posts is to read the questions consumers leave on Yahoo!, Zillow and Trulia. Do you find yourself answering the same question over and over? Write about it!
You are starting to have a PLAN! Having a plan, and knowing what you need to write about next saves a TON of time! PLUS… it’s smart. Concentrating your efforts on specific Keywords will help your rankings.
TIP: I personally find that once I sit down to write, I write some REALLY long posts on the same topic that can be broken up into 3 or 4 “bite size” 250 to 300 word posts. You can SCHEDULE them to go out over a period of time. So you might do all of your writing for the week on Sunday afternoon, schedule those posts to go out and you won’t have to write again for a whole week!
The System
Once you’ve created content, you need to Optimize it. Just like you have a System (or Protocol) for each listing – you need a system for optimizing what to do each time you create a blog post. Write that system down in a check list on the second page of your Spreadsheet! Remember to include scheduling out the status updates / messages and campaigns on Social Media Channels using your TweetDeck, HootSuite or Seesmic account!
I'm sure our friends here on AR havee systems that they use to manage their content - spill the beans! What are you doing to keep organized and save time??
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