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Networking

By
Real Estate Agent with Marie Avery-Wwithers/Coldwell Banker Realty

There is much discussion on sources of business. There is one type of prospecting which consists of cold calling for contacts. For example, phone calls, door knocking, postcard and mailing marketing.  Then you have networking which is getting belly to belly with people.  Meeting at social and professional events. Perhaps the local chamber of commerce, rotary, etc..

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I think that networking is definitely a form of prospecting.  You are going to those social meeting to prospect for new clients. Whether it is with the people that you are in direct contact there or maybe to make a big enough impression that they will think of you when they come across someone that mentions they need your type of service.  You wnat to be at top of mind for these individuals.

The key, I believe is to meet people, get to know them.  I'm sure you have seen the person that runs around the room, thrusting their business card in every hand as soon as they can then moving on.  What kind of impression would that leave? Would you use or refer them? Maybe, but if you were talking and getting to know someone in their same field that you connected with, which one would you choose? The other benefit might be that you actually make a new friend.

People have different prospecting talents, some are better on the phone, some are better in person. And certainly you can hone your skills so that you can be effective at both.

Happy Selling!

Posted by

Marie Avery

WCR, CDPE, CIPS, CLHMS, CRS, GRI, e-Pro, PMN, TRC                                                                                                                                     

Avery-Ayers & Associates RE/MAX Alliance Group Bradenton / Sarasota, Florida  941-725-0911                                                                                             

Marie@AveryAndAyers.com  www.BradentonRealEstate.com   Blog: www.AveryAndAyers.com                                                                                                        

I appreciate your referrals! Servicing your Real Estate needs in Florida, in Manatee County, serving Bradenton, Palmetto, Ellenton, Parrish, Lakewood Ranch and north Sarasota.

Comments (5)

Birmingham Alabama Real Estate, Stephen Wolfe
LivingInBirmingham.com - Birmingham, AL
Marie, great point, I have to agree that networking is prospecting. I think the key to networking is not the business card pusher, but rather it is taking the time to build relationships and increase your sphere of influence.
Oct 07, 2007 09:01 AM
Danny Thornton
R & D Art - Knoxville, TN
WordPress Guru
Marie, in today's market, if you do not network, then how else are you going to get business.
Oct 08, 2007 04:09 AM
Marie Avery-Withers
Marie Avery-Wwithers/Coldwell Banker Realty - Bradenton, FL
Bradenton Real Estate

Stephen, I totally agree. Real Estate is defintiely a people to people business.

Danny, That's true, when there are so many agents still in the business to choose from, you have to be the one that is out there in front of your potential clients.

Oct 08, 2007 05:20 AM
Gaylen Thornton
Desert Heritage Real Estate - Surprise, AZ

Excellent examples and post, I couldn't agree more. The face to face works much better for me, but you list some wonderful other area's.

Oct 08, 2007 05:25 AM
Carlos Scarpero
Epoch Lending - Centerville, OH
Mortgage Loan Officer
Networking is the BEGINNING of the relationship, not the end. I make a habit of calling and sending cards to everyone I meet at events. I'm always stunned how few people call me or send me anything.
Oct 09, 2007 05:25 PM