Most people get on Facebook cause, "thats where the people are". Agents tend to misunderstand how Facebook actually works and how it can be most effective.
For example what is most valuable; a status update, a photo/video or a link? (The answer is in the article.)
I came across a link that perfectly articulates the "Facebook EdgeRank". Click through below and you won't have to guess about how facebook works anymore.
"Whether it’s that loosely connected “friend” who’s faded off into obscurity, or brands looking to make the biggest impact, Facebook’s EdgeRank holds all power of visibility. While we’ll never know the true mechanics behind the ultra-secret formula, there are a few key steps that can greatly improve your overall Facebook exposure." http://thenextweb.com/socialmedia/2011/05/09/everything-you-need-to-know-about-facebook%E2%80%99s-edgerank/
Enjoy!
Sean Chapman
Chapman Real Estate Group
858-779-4760
www.shortsalepipeline.com Mastermind Style Short Sale Consulting for Agents across the nation
(I recently sold my short sale negotiation company where I personally negotiated over 1,500 short sales. Now I help California homeowners buy and sell real estate in my hometown of San Diego California.)
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