Groups are smaller communities within the larger ActiveRain. Join groups created by others. or start your own and
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This is the place to view the past and present contests put on by ActiveRain and its members. Everyone can join the
group and help encourage each other. Current contest will be highlighted posts so it's easy for you all to see. Let it
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AR's community takes the time to leave honest and transparent reviews of their experiences
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ActiveRain University (ARU) provides free on-line training. We coach, consult and support real estate professionals about real estate trends, technology and social media.
ARU Calendar provides class types and registration links
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Whatever it is you're into and wherever you are, AR surely has a group for you to join.
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Each month AR runs numerous contests as a way for our members to engage in activities
that will boost their business and increase their visibility in the community and beyond.
Earn points by partaking in these contest and climb the leaderboard
Do what's good for you and your business by participating
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Stay motivated and on track with new contests popping up each month
Ask a Real Estate Question
Here's another avenue for you to build relationships with others. Share your expertise with someone searching for answers.
Play the teacher role and help someone out today
Your Homepage will alert you of new questions in your state
A wonderful way to open a door to a possible new client
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These state pages or hyper-local pages provide content directly related to a specific geographical location.
State, County, City and Neighborhood pages make it easy for consumers to find what they're looking for.
Post your listings, school information, local events, market reports and more
Consumers peruse these pages for information
Farm your niche market and cover all the happenings in your neighborhood
I always enjoy reading the blog of Ron and Alexandra. They have such a great way of talking about things and directing us to be our best!
This is a reblog, and I always disable comments on reblogs. If you would like to leave a comment, click on the link below and leave your comment with Ron and Alexandra who did all the work on this post and deserves your support with your comments.
If you could do two things today that could significantly change your financial outlook for the better, here is what we would recommend: 1) start treating your luxury real estate marketing practice like a business instead of a profession; 2) Discover your competitive advantage, what you can do better that anyone else. Then make the decision to be either #1 or #2 in your marketplace or some niche within your marketplace that you can dominate. That is the journey we call the “unabashed pursuit of market leadership”.
Take a page from the playbook of one of the greatest business leaders in recent decades, Jack Welch, the previous CEO of General Electric. Mr. Welch’s had a motto: “Fix, sell or close”. To survive in the company portfolio, GE-owned businesses had to be number one or two in their industry or have the potential to get there.
Everything changes when you shift to the mindset of a business market leader. Your entire game board takes on a whole new meaning. That is when the fun begins! What is at stake? The stakes are always high in the realm of market leadership: the lion’s share of business and revenue. If you are not aiming for #1 or #2 you are settling for the crumbs.
What is most exciting to understand about the pursuit of market leadership is that the entire playing field is in the minds of your target market. Although the evidence of being #1 & #2 manifests in having the most market share and the highest revenues, mind share always precedes market share. The battle for market leadership is won when you achieve “top-of-mind” status. Who is the first luxury real estate professional to come to mind in your market place (or niche therein)? Who is the second?
The ideal scenario is to identify an uncontested market niche that you can dominate. Otherwise, the game becomes a battle between the incumbent market leader and the challenger to gain or sustain top-of-mind status. It is in the realm of the mind that branding takes place.
What is the first corn chip to come to your mind? The vast majority will answer, Doritos. Can you think of another corn chip brand? Most people cannot. Fritos actually occupies its own snack food category, an uncontested niche, in customers’ minds, according to experts.
Personal and company branding is not about getting a new look in the same way you would go out and buy a new outfit. Doing this may help you stand out from your fellow crumb gathers (#3 and below). Branding is all about strategy and jostling for top-of-mind status where the lion’s share of the business is at stake.
In our strategic branding consulting practice we only work with incumbents who want to fend off the challengers or the challengers who want to surpass the incumbents. It is all about strategy; how to out-think not outspend your competition.
Start treating your luxury real estate marketing practice like a business. Aim for gaining or sustaining the #1 or #2 position in the minds of your target market. Then, watch your financial outlook change for the better.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.