In traveling around the country to real estate conventions and sales seminars over the past year I've discovered that the knowledge of QR Codes (Quick Response Barcodes) and the extent of their use in real estate is varied from region to region.  Many agents don't even know what they are, but those that do haven't figured out how best to use them or are hoping that they will go away and they won't have to figure it out.  Are they worthwhile and here to stay for a while or just another passing fad?

 

To answer the question you need only ask yourself another question.  Does the product or new technology improve the service for the customer?  And there's your answer, QR Codes do.  They give your customers who are employing mobile technology instant, accurate information and instant communication with you through text if they have unanswered questions.  But what is its best use and how do you get it out there?

 

Creating them is free on multiple sites online and you should put them on your signs, on any printed media, especially flyers, and yard signs on property.  Put them on "Just Listed" cards and just about anywhere that you are already spending your marketing dollars.  Did you know that nearly 75% of smartphone users recall whether an advertisement had a QR Code on it?  How can you afford not to get in the game and start putting QR Codes on everything that you do?  It's cheap and the consumer is expecting it.

 

 
Posted by Grayson Hodge on 05/13/2011 01:35 PM   Comments (2)   QR Codes in the ActiveRain Channel   raleigh, real estate, remax, technology, qr codes  
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2 Comments on QR Codes: Here to stay or just a passing fad?

MAY
13
2011
472,700 Points 35 Featured Posts Outside Blog Called Shot Master

I put them on flyers, but personally, I think they are a passing fad. I'm going to keep using them though, in case I'm wrong. Every now and again, I am wrong. :) 
1:38pm • #1
MAY
14
2011

Did you know that 26% of the realtors using QR Codes make over $100K per year?  Good that you've embraced the technology, even if you think this is going away.  I believe it's a first step to more of the same, so stay on top what's going on. Those that keep on passing up new technology discover they're out of business all too soon sometimes.
Grayson Hodge
1:46pm • #2


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Grayson Hodge

Raleigh, NC

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RE/MAX Preferred Associates

Address: 7101 Creedmoor Road, Suite 115, Raleigh, NC, 27613

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