In traveling around the country to real estate conventions and sales seminars over the past year I've discovered that the knowledge of QR Codes (Quick Response Barcodes) and the extent of their use in real estate is varied from region to region. Many agents don't even know what they are, but those that do haven't figured out how best to use them or are hoping that they will go away and they won't have to figure it out. Are they worthwhile and here to stay for a while or just another passing fad?
To answer the question you need only ask yourself another question. Does the product or new technology improve the service for the customer? And there's your answer, QR Codes do. They give your customers who are employing mobile technology instant, accurate information and instant communication with you through text if they have unanswered questions. But what is its best use and how do you get it out there?
Creating them is free on multiple sites online and you should put them on your signs, on any printed media, especially flyers, and yard signs on property. Put them on "Just Listed" cards and just about anywhere that you are already spending your marketing dollars. Did you know that nearly 75% of smartphone users recall whether an advertisement had a QR Code on it? How can you afford not to get in the game and start putting QR Codes on everything that you do? It's cheap and the consumer is expecting it.