My Open House Survivor Kit

Real Estate Agent with HomeSmart Realty West CalBRE #01458572

Zoey the Cool Cat likes open houses!


My Open House Survivor Kit

The common perception among many real estate agents is that the only reason to do an open house is to make more contacts, and some agents will say even that doesn't work.

It's highly likely that your open house probably won't be the only open house that visitors get to that day. You can make sure, though, that even if your listing doesn't meet their needs, your name remains in their minds for a long time, what my marketing guru calls "Top Of Mind Awareness."

What I do to ensure that is to create an "Open House Survivor Kit." I keep them hidden in the closet at the front entrance, and as people are leaving, I give them one.

What it is, and the cost:

  • common lunch bag, except that I use the white ones rather than the brown ones. They cost 1¢ each ($4.99 for 500 at Costco)
  • Jim Frimmer business cardbusiness card (4¢)
  • neighborhood search game, created in Excel. (1¢) San Diego's 101 neighborhoods are hidden in a mass of letters. They have to go to my web site to find the answer, which drives traffic to my web site. Do an Internet search for "games" and you can find lots of free sites that will instantaneously create games of various types, such as word searches, crossword puzzles, etc.
  • pen with my name on it (19¢)
  • individually wrapped snack, like peanut butter cheese crackers (30¢)
  • 3-5 individually wrapped candies (5¢)
  • CD or DVD with documents on it containing tips and tricks for home safety and maintenance, provided by my choice of home inspectors (free)
  • Open House Survivor Kita $20 discount coupon on their home inspection, provided to me by my choice of home inspectors, and good advertising for him) (free)
  • label for the bag: "Open House Survivor Kit, Compliments of Jim Frimmer, Realtor, Century 21 Award" - done in a scary "survivor" font (5¢)

Total cost: 65¢

Top Of Mind Awareness: Priceless



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31 Days of May Challenge 2011
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Nina Rogoff
RE/MAX Executive Realty - Medfield, MA
Selling Norfolk County Homes

Jim, I love this idea! I cannot believe how affordable it is. One of the things I do that differentiates my listings in my market is to have a professional floor plan created with room measurements. Buyers have come with their agents and thanked me for making it. I also have a "Feature Sheet" with color photos and the important details of the house, including the age of any udates/renovations. When they review everything at the end of the day they have a visual reminder of my listing so it's not jumbled in their mind with the other properties they saw.

May 15, 2011 10:41 PM #1
Teral McDowell
Referral Patners LLC - Murphy, TX

Jim, that's a good idea! I did one smiliar for a lisitng presentation but didn't think to carry it over to Open Houses.

May 15, 2011 10:42 PM #2
Christie Lane Craven
Long & Foster - Odenton, MD
Your Anne Arundel County Agent

Jim, I love this. Hope you don't mind if I steal the idea!

May 15, 2011 10:53 PM #3
Gerard Gilbers
Stingray Performance Marketing - Waldorf, MD
Your Marketing Master

Great idea! They will definitely remember that they received a gift from you.

May 15, 2011 11:02 PM #4
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

Jim ~  You are the greatest... thanks for sharing these ideas and I am planning to implement a couple I have not incorporated before.

May 15, 2011 11:06 PM #5
Michael Kitsch
Coldwell Banker - Katy, TX

nice list.  Thank you ever so very much for the fun list.   Good luck and thanks for the post!

May 15, 2011 11:10 PM #6
Sondra Meyer:
KW Client's Choice Realty - Colorado Springs, CO
See It. Experience It. Live It.

Jim, what a great idea!  This is perfect example of how we can learn things on Active Rain.  I'd think the snacks and pen would be greatly appreciated when out looking at houses. 

Thank you for being willing to share this tip with us.   

May 15, 2011 11:46 PM #7
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Jim - Can I use your open house survivor kit when I hold an open house? Thanks for sharing another quality blog.

May 16, 2011 12:20 AM #8
Tony & Darcy Cannon
Keller Williams Legacy - Woods Cross, UT
The C Team

Jim, this is a great marketing idea!  I might have to incorporate this idea into our business plan!

May 16, 2011 12:45 AM #9
Elisa Uribe Realtor #01427070
Wells and Bennett Realtors - Oakland, CA
California Homes for Sale in the East Bay

Very cool! I give out neighborhood maps and candy in a red cardboard container that people seem to think are "firecrackers" I put a label on the outside that works as my business card. Buyers love to take a little something with them, it's just a nice surprise at an open house.

May 16, 2011 12:55 AM #10
Gina Tufano
Ask Gina & Company with Keller Williams Realty Loudoun Gateway - Sterling, VA
Ask Gina & Company, Northern Virginia Real Estate

Great idea AND cost effective!

May 16, 2011 08:28 AM #11
Belinda Spillman
Aspen Lane Real Estate Colorful Colorado - Aurora, CO
Your Guide to Joyful Colorado Living!

Jim,  This is a great idea.  I bet your people just love getting this. 

May 16, 2011 01:00 PM #12
Jim Frimmer
HomeSmart Realty West - San Diego, CA
Realtor & CDPE, Mission Valley specialist

Hey, everyone!

Thanks for stopping by and commenting.

I’ll read through all the comments to see if any of them need a specific response. If so, I’ll respond below this comment. Thanks again for stopping by and commenting. I really do appreciate it, and I’ll be by your blogs soon to do some reading and commenting.

May 28, 2011 06:18 PM #13
Marc Swartz, CPA, CA, Real Estate Broker
Royal LePage Vision Realty, Brokerage, Direct: (416) 737-9800, Office: (416) 321-2228 - Toronto, ON
Toronto, Durham & York Regions, Ontario, Canada

Hi Jim - Looks like a great kit although I'd probably substitute the peanut butter cheese crackers since too many people have peanut allergies these days.

Jun 13, 2011 12:10 AM #14
Susan& Charlie Ahern
Berkshire Hathaway HomeServices California Properties - Coronado, CA
Owner & Broker, Coronado Real Estate 4 Sale 619-92

Thank you for sharing your ideas.

To be consistent no matter what is the hardest part in this business.

Jun 19, 2011 06:47 PM #15
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Jim Frimmer

Realtor & CDPE, Mission Valley specialist
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