Advertising and Marketing Overload for Open Houses?
When I have a listing, I pride myself on using a great variety of tools to promote the home and reach the greatest audience possible. Similarly, when I have an open house on a listing, I utilize my toolbox to broadcast the event as widely as possible.
Lately, it had been feeling to me that updating my listings and open house announcements was feeling a bit cumbersome, and time-consuming to say the least. So today I sat down and drew a picture of all the places that my open houses are getting advertised and marketed, and I came up with 12 different sites plus newspaper.
The 12 sites do not include secondary sites that are reached via syndication from a mother site. These 12 sites are primary places where I manually update listing information. No wonder I'm feeling a bit bogged down.
My return on my open house marketing has an extremely low yield. Yesterday, I had two parties visit my open house. Two. After spending hours tweaking, tweeting, and beeping my open house, only two parties visited and neither had found the open house online! Needless to say, I am feeling that I need to cut out some of the online sites where I post listing information. Return on investment is l-o-w.
Before I tear my listing plan apart, I'd like to hear from other real estate pros about their open house marketing. Do you do much more than put your open house in the MLS and newspaper ad? How many online sites do you push your open house advertising to? What sites yield the greatest results?
Thank you for all of your help!
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