Intentional Social Media & Internet Presence Part THREE (Strategy/Goals)

If you're just stumbling onto part THREE please take a moment to check out part one and two...

Why social media and internet markting is important (Part ONE) 

Where are you in the realm of this social media mania?  (Part TWO)

My good friend (and inspirational leader) Rene' Fabre noted in part two ~

Most 'jumping on the band wagon' recently are doing so as a reaction to "everyone else is doing it." I remind them SM (social media) is not a "thing", nor is it a shortcut. The online life is a landscape riddled with rabbit holes. Having a plan (with structure and goals) is paramount."     Amen Rene'.

Here we commence my rap on strategy and goals.  It is not wise to jump into social media and Internet presence willy nilly.  Doing something is better than doing nothing but you'll get better results if you have a plan.  You will find yourself rising to the top and standing out in no time...

STRATEGY / GOALS

SWOT, 10 Strategy Questions, Action Plan

If you want to get results you need to put some thought into what results you want to achieve.  

S.W.O.T. yourself and your company

Strength / Weakness / Opportunity / Threat

This is a good starting point if you’re drawing a blank on what your goals should be.  Sometimes outlining where your strengths are and what needs some developing will be the answer to what your goals and objectives should be.

Click here for a SWOT Template - You can use this for overall goals but the intention today is to create a specific page for your business plan in relation to your Internet presence. 

Next - Get out a fresh legal pad and ask yourself these

10 strategy questions:

• Who is my audience?
• Where is my audience—geographically and on the web?
• What information is my audience most interested in and how can I provide it in an engaging way?
• What is my competition doing and how can I stand out?
•  What can I do to create conversation – conversations are markets!
• What type of personality or culture do I want to portray?
• How does my social networking tie into the rest of my plan?
• How can my personal passions / interests / hobbies become a business builder?
• Where will I be professional and where will I focus on relationship building in a more casual way?
• What is the end result I want to achieve?  Future vision – say it out loud… “I am the number one producing real estate agent in my market today because I focus on ______________ and __________________ and _______________.

What are your Internet marketing goals?  Add a page to your business plan, create a stand alone action plan, or keep it simple with a list of specific / weighted goals.  Here are some suggestions but make this list yours...

• Organize my Internet marketing efforts by priority (Web Presence Priority List) 
  
• Show up on Google—page 1 (3 x or more)
  
• Stand out from my competition
• Increase my website conversion rate
• Brand myself as a trustworthy professional
• Brand myself as the local expert
• Collect 25 written client references in 6 months
• Generate 24 referrals in 12 months
• Connect in real life with internet prospects
• Stay connected to my sphere
• Increase my income by 15% in 6 months
• Educated and up to date on relevant real estate topics

Don’t fall prey to the paralysis of analysis. 

Spend some time thinking about a strategy then GO DO IT.

"You've got to be very careful if you don't know where you're going, because you might not get there." 

Yogi Berra

Tune in for Part FOUR

• Why social media / Internet marketing is important - (Part ONE)
• Where are you in the realm of this social media mania?  (Part TWO)
• Goal / Strategy - SWOT, 10 Strategy Questions, Action Plan (You are here...)
• Ok I'm excited - where do I start? (Part FOUR - up next)
  
• Time Management - Priority List / Schedule
• How to stay on track, accountable & results driven