Such a great weekend that just passed. Nice weather, lots of people out and about—seems this town was set to a Norman Rockwell portrait.
I’m about to enter my real estate office. The usual banter will arise—what toys did you ride? - Did you work around the house? ...etc, etc. Then, I’ll ask about open houses, cause tis the season, yes?
Eyes will drop, mumblings will abound. Those who choose to discuss will search deep for all reasons not to conduct this proven prospect gainer/relationship-build activity.
“No one goes to open houses anymore,” or “It’s only to make the seller happy,” and my all time favorite, “The only people that show up are the neighbors.”
The short responses, which fall on deaf ears:
1. Who attends a party that no one is aware of?
2. Happy sellers are a good thing.
3. Do neighbors ever buy and sell? Do they have friends?
As I continue my walk down the hall, I’ll be sure to engage another sort of realtor. You know the type—always talking about how many people stormed through the open house. Constantly tries to promote next weekend’s properties. Always looking to persuade newer agents to help out and sit a home or two next weekend. In fact, this agent actually knocks on neighbor’s doors, just prior to the event. Informs them about it and even hands out a paper invite to show up and enjoy the snacks. What’s that all about?
My point is simple. If you have enough energy to diss and take apart the notion of driving future clients to the very product we profess to peddle…couldn’t you take a moment to open up and study the process so many successful agents use to gain exposure, clients and…did I mention exposure?
Hmmmm….
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