Should you Remodel Your Website?

Just like many of you, some clients find us and others we seek out.

Today I have been doing online research about luxury real estate companies in new markets. What I experienced in my research got me thinking about perception.

Theoretically, the searches I did today are not unlike what a potential home buyer might perform when looking to relocate to an unfamiliar area or a seller looking for a listing agent. This gives me a very unique and unbiased perspective. Since I am not familiar with any of the companies or local reputations, my perception of their success is based first on the quality of their website, and secondly on the quality of how they present their listings.

When I see a site that is outdated or poorly displays listings, this automatically causes me to question the broker or agents commitment to marketing.  In this market, competition is fierce. Having a presentable online presence should be given. Just like a dated house, a poor site gives the same impression as an orange shag carpet and wood paneling.

At Caimeiju, we are accustom with working on the bleeding edge of technology so our standards are pretty high. Our clients already understand this and are now taking it to the next level on an international scope reaching buyers in China.

We understand that not everyone is top-level luxury agent, but there are many web solutions available that are not expensive and can make you look like one.