Dallas Rain Camp 2001: Highlights of Day 1.
The best part of my day was hearing from Active Rain CEO Niki Parekh. He shared some amazing stats about AR.
- The results of the survey showed that the typical AR member is 50-60 years old with 5-10 years of experience, believes in the power of social media, is a do-it-yourself pioneer, and is tech savvy but not a tech expert.
- Percentage of Active Rain members using the following sites:
- Facebook, 90%
- LinkedIn, 81%
- Twitter, 59%
- WordPress, 46%
- YouTube, 44%
- What Active Rain does well:SEO; agent referrals; relationships; community; information, ideas and knowledge; people; blogging; networking
- What AR needs to improve: stability of platform/downtime; transparency; training/education; service
- > 50,000 blog posts and 200K comments per month (an average of 4 comments per blog)
- AR's google juice is solid (84) vs Zillow (72),Trulia (64), Realtor.com (74), Move.com (47), Homes.com (50), and Craigslist (78)
- AR dominates domain linking (13 x greater than Realtor.com)
- 8% of traffic to AR comes from google images
Other presenters and their highlights:
- Brad Andersohn shared his "matrix" spreadsheet (if you're a KW agent, same as our 4-1-1)
- Panel discussion with Leolinda Bowers, Donna Harris and Deb Brooks
- use charts and graphs in your market report blog posts
- include your opinions
- write community specific posts
- include photos
- write the posts in Dreamweaver, ScribeFire or Inview, then copy and paste on AR site in HTML view
- John Lockhart, MarketLeader: people want mapping, homes, market trends and responsiveness
Fred Weaver & Kevin Kauffman
- general tips for your online reputation
- be transparent & authentic
- be yourself - you are the product
- be consistent
- passion and hard work
- interaction
- focus on niches
- what doesn't work - Facebook specific, personal page specific
- outright asking for business
- posting listings to Facebook
- having more real estate friends than non real estate friends
- inviting friends in other cities to local events
- using your business card photo
- using "realtor" in your FB name
- using fear
- talking politics or religion
- having all your twitter posts show up on FB
- every Four Square check in showing on on FB
- every picture of you with a beer or red cup in hand
- palying games and clicking on FB viruses
- showing more skin than your mother would approve of
- always asking questions
- general tips for your online reputation
- Bob Stewart: The 5 "must have" components of a successful blog
- Support
- Community information (neighborhoods, local businesses, local events, subdivisions)
- Pictures and formatting
- Calls to action
- Strong SEO
Looking forward to Day #2!
This blog post is part of the 31 Days in May Challenge on Active Rain.
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