PRICE:....The One And Only Thing That WILL Ensure That Your Property SELLS!
How many times does it need to be said? Price sells... Here Paula puts it very succinctly!
I like to describe a new listing as having a "golden period."
To me the golden period occurs in the first several weeks when the new listing creates excitement and curiosity - buyer prospects!
An overpriced listing will get dismissed by the good real estate agents or will be used to highlight the better priced, more attractive listings. Sellers do not want to be "the other listing!"
PRICE....The one and only thing that WILL Ensure that your property will sell!
I read about this topic all the time here on ActiveRain---but there is always that reservation: "What if there is a slim chance that I can get a lot more for my house?"...That is a trap! That thinking has kept many houses on the market for months longer than they should have been--than they would have been had they been priced properly!
I am writing this today because, as many times as I have said this to a seller and as many times as they have heard this from other agents, there is still that homeowner who feels their home is the exception to the rule.If I am in a position where I have to put an unreasonably high price on a property, I turn the listing down and I TELL THEM WHY! Half the time they will change their minds---"go a head and list it at what you think is right--you are the expert here"! I do make sure they initial the price when they sign the listing agreement.
- 9 times out of 10, we will get offers very soon after listing and that is a direct result of pricing....
- The house that is priced properly will get the all-important early showings---a well priced house will get shown sooner ...and will sell sooner too!
- I find that the first 3 weeks that a property is on the market, there is a determination made by the other agents and the public, that this property is really priced well, it will sell soon--therefore "get on it fast"
- Or, this property is overpriced so "I don't have to rush to show that house"---"that house is going to be there a while; I am going to wait til it comes down in price!"
- "The Early Bird gets the worm!!!"....is the most accurate statement regarding well priced homes.
- ANY home WILL sell---when it is at the price that is right for THAT house in that location!
- No one has ever "tricked" a buyer into buying a house through price! Therefore, it makes no sense to try to do that!
- Price it well and you will get early showings, early offers and a faster sale!
I am not trying to beat a "Dead Horse"....just trying to make a point, especially in this market where there are opportunities to get a property sold quickly. Buyers are out there---they are buying---just give them the properly priced properties!!!
SIMPLE, ISN'T IT???
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**ALL INFORMATION AND CONTENT IN THIS BLOG IS ORIGINAL TO PAULA I. HATHAWAY
Paula I. Hathaway, SVP, Prudential Douglas Elliman
Southamtpon Village Real Estate Specialist since 1995; Also Specializes in North Sea, Noyac, Water Mill and Bridgehampton, New York
Diamond , Gold and Chairman's Circle Awards; Top Producer since 2005
Click here to see my Hampton's website to see all my listings; please email me or call me for all your real estate needs in Southampton, Bridgehampton and Watermill:
such hot results. I have seen over priced properties sell because of full throttle marketing.
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