Smartphones, netbooks, and the Internet…. Technology consistently transitions from convenient to necessary. We often don't realize how much technology is subconsciously integrated into our lives. It's daunting to remember a time when you couldn't search the nearest pizza joint while updating your twitter account from your Smartphone. We often forget how integral these conveniences have become in our daily routines.
It’s hard to identify when we became a so “synced” with our pocket computers. We can't always explain why it’s absolutely necessary to update our facebook pages or why we panic if our phones die. While it’s hard to understand, (although, who could blame us? It’s convenient) it’s important to consider what this shift tells us about direction the real estate industry is taking.
We’ve all been taught the fundamental principle of patience, but technology makes us forget sometimes. Information is so easily and quickly accessible that we expect the same from all facets of life. The instant gratification provided by technology inadvertently became the standard: Information, instantly.
Home Buyers and Sellers Expect Instant Communication
Home buyers and sellers share this expectation as they leverage technology to educate themselves about their home sale or purchase. Today's real estate agent needs to embrace and utilize the technology that their clients are already familiar with.
There’s a perception that technology distances us from our clients because agents thrive on the one-to-one aspect of a deal. However, the reality is that technology makes you more relevant. One must now augment their ability to communicate, share information, and represent their client by using today's technological tools to satisfy the client's expectations.
Integrating the Right Technology to Meet Demand
Across the board technology impacts our everyday lives, but for Real Estate specifically, it’s pushing toward more streamlined and efficient methods of doing business. DotLoop allows agents to maintain great one-to-one relationships while using the technology their clients expect. The collaborative workspace acts as a virtual negotiation table where transactions can be completed remotely with Internet access—breaking the confines of traditional real estate practices.
This day and age, instant gratification is the new standard, so it's vital to understand how our culture's demands suggest where the real estate industry is headed. Ultimately, our jobs are to best represent our clients. Agents who can acclimate themselves to these new trends will be ahead of the curve when technology in real estate shifts from convenient to necessary.
What are you doing to stay relevant?
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