It is essential that you understand when you see an ad in the paper or online that is not an actual mortgage company, it is actually a lead generating service. Almost daily I receive phone calls from prospective clients that say, “I saw this rate on bankrate.com”, or “lending tree is offering this”, or “lowermybills.com promises this”.
Lead generation in the mortgage industry is a BILLION dollar business. These companies do it very well. However, nothing is researched. They do not go behind and check the rates and programs these mortgage companies publish. Typically, these mortgage companies who utilize the above mentioned services and the many others like them, employ very seasoned, one call close sales people. Their goal is simply one mission – make the phone ring.
The doom and gloom in the mortgage business is slowly subsiding. Rates are inching down. Programs are quietly returning to the market. There has never been a better time to purchase a house. This could be your best chance to FIX your adjustable rate. Contact your mortgage advisor today and find out if your home finances are positioned correctly.
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