Back in May I wrote a post about how I was going to start using a lead service.
The post can be found here: http://activerain.com/blogsview/97814/Lead-Service-Taking-the
Well, its a few months later and I called the service last week to cancel my subscription.
Truth be told, I got plenty of good leads. People who called or e-mailed back with questions after my initial contact. None have converted yet, but their all in my mailing lists - so we'll see.
The issue I had was with the idea of being tied to my computer 24 hours a day. The lead service offers to the public a free CMA if they complete a form. It is up to the real estate agent to then complete and do the CMA and send it to the client. Preferably within an hour or two - but within 24 hours at the latest.
I know we're in the age of the Internet and instant gratification. But I'm also a full-time real estate professional who is generally out of the office from about 8am to 5pm daily.
In my state only licensed agents can do CMAs and I haven't made the leap to hiring a licensed assistant. And for the dozen or so leads I was getting through the service - I didn't feel like it would pay to hire one now.
The whole exercise was a good wake-up call that the Internet remains one of the best places to find new clients. I have CMA request forms set-up on a few of my web sites and I still get leads from those - an average of one a day.
I respond to the people in a timely manner, but now I don't feel like I'm wasting money if I can't get to them within an hour or two.