Just came back from a seminar in Columbus that was attended by perhaps 400-500 agents.
The parking lot was packed to overflow and I was one of the latest (as usual) arrivals.
Upon rolling through the parking lot and subsequently the "grassy knoll" behind the lot, I had the pleasure of seeing many of the highly decorated vehicles of my brethren in the biz.
There were the usual cute and catchy vanity plates that seem to work for any profession OR obsession, but then there were the full door stickers and the window signs and the tailgate billboards and so on.
Does this form of blatant advertising really work?
Do these folks get stopped in the drive thru while getting coffee and asked to take a listing right there in the parking lot?
I'm not being critical of this practice, I'm just questioning the efficacy of the nature of this form of self promotion.
While plumbers, exterminators and electricians drive heavily branded vehicles, should REALTORS?
If my cardiologist had magnetic signs on his Bentley advertising his services, I might look elsewhere for a new doctor. If my attorney had a slogan painted along the edge of the spoiler on his Porsche, would I feel safe in his hands?
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